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Item 03 <br />Page 3 of 4 <br />Since 1996, sign variances have been approved for: Mounds View Square, Saturn, Spots Quick <br />Lube, Kindercare, ACE Supply, Midway Industrial Supply, Mounds View Business Park, CVS, <br />C.G. Hill, Aldi, Totino's, KFC, Allegiance Fitness, and Win Insurance. When there are frequent <br />variance requests, this is a "sign" that code requirements may be too stringent. Many properties <br />along Mounds View Boulevard are zoned PUD, which allows the Council to approve signs in <br />excess of the City Code (e.g. Caribou Cabin, AppleTree Dental). <br />Red = post-1996 sign variance. Green = pre-1996 sign variance (height). Blue = PUD sign in excess of code. Some variances <br />were after -the -fact, e.g. sign was installed without a permit, and too large. Applied for variance to keep as -is. <br />Strategic Plan Strategy/Goal: <br />• ID, expand, and maintain City's strengths to include splash pad, parks, trails/sidewalks, park <br />programs, Community Center, & beautification of Mounds View Boulevard. Consider <br />other areas of the city to connect and add additional trails, walkways, amenities, features <br />and improved appearances. <br />• Beautification of Mounds View Blvd: Cooperate with Ramsey County in implementing <br />new features and improved beautification, aesthetics, and landscaping including but not <br />limited to different plant species in median that looks professional, clean, and neat. Conduct <br />and budget for improvements in phases and use Hwy 96 as an example. <br />• Consider a facade and landscaping policy that is more robust while allowing for native <br />pollinator plant species and other alternative landscaping that looks professional and <br />pleasing including but not limited to urban gardening and creative energy saving projects. <br />Financial Impact: <br />None. <br />Recommendation: <br />Two options (pick one). Staff's recommendation is Option 2. This option serves the Strategic <br />Plan, but will take much longer than Option 1 (one year vs. one month), and is likely to have the <br />same results as Option 1 in the end. <br />1. Amend Sign Code, increasing Wall Signs from 100 sq ft to 200 sq ft. This option is simple, <br />and can be implemented quickly. <br />2. Reconsider the County Road 10 Corridor Overlay District (2014) together with the PUD <br />ordinance (1980's), and analyze if they are working as intended, if it is consistent with <br />comparable city corridors, and if changes are needed. This is a long-term project. <br />The Mounds View Visior_ <br />A Thriving Desirable Commit,iiiy <br />