Laserfiche WebLink
Con't... <br />� Disappointments included; limited enrollment in the new <br />, health class offerings. Participant evaluations, however, --, <br />.,. served to reinforce enthusiasm from those participating, yet <br />significant revenues were not generated as had been 'hopefully' <br />speculated. A comprehensive wellnesa program most certainly <br />encompaeaea all physical activities, more apecifically aerobic <br />exercise and fiLness. These classes were well attended and <br />continue to inCrease in participation, similiar to the national <br />fitnesa trend. The health clasaes seem to follow a seasonal <br />peak and ebb of enrollment similiar to specific phyeical <br />activities, yet this distinct pattern 1s not yet clearly defined. <br />Lack of adequate planning time to initiate a quality <br />promotional strateqy and lack of adequate monies to match the <br />goal of aggressive, quality marketinq was seen as a siqnificant <br />early introduction obstacle. How much momentum was lost, that <br />cannot be regained is hard to measure, yet it can be assured <br />some irrepaizable damage in a'tough sell' like behavior chanqe <br />proqrama, such as wellnese, was done. <br />Lack of understanding of a futuristic concept, marketing <br />and creatfve atzategies by key individuals in a conservative <br />field euch as park and recreation wea certainly a formidable <br />obatacle. This perhaps contributed to inferior traininq of <br />inatructore, quality and innovativenese of brochure and other <br />,.,� marketing strateqies. This fremework could have been aincerely <br />justified from past experience of what the consumez has wanted <br />�� os what hae not worked in the community. Perhapa thie perspective <br />also appliea to wellneas offerings, yet one uniqve distinction <br />categorizes what motivates people to participate in wellness <br />clasees and recreation (fun), is often in wellness people are <br />wotivated by reluetant discipline, deprivation with an underlying <br />teeling of 'qetting my life together' which is a very 'hard sell' <br />in any market. The trend is normally to see a person motivated <br />Snto setion by desiring to repair damaqe, change poor behaviors, <br />and �euch later they come to realize the much greater motivaior <br />becowes enhaneed feelinqe of well-being. The big question is <br />how to motivate people into action considering their thought <br />pattarns of personal reluotance noL fun, enjoyment like recreation. <br />These failings need be re-defined from the perspective <br />of e pilot project of a new concept in a new area, where failings <br />are only viewed as lmpetus to change atrategies. A dynamic <br />ongoinq evaluation and assesament of consumer needs assures <br />eventual progress in any new project. <br />� <br />