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neighborhoods. In the third area, col- <br /> lection was on a different day to deter- <br /> mine if same-day collection was critical <br /> to getting people to recycle. <br /> The pilot project collected news- <br /> al <br /> print, metal cans, and glass, the most <br /> common and easily recyclable house- <br /> hold wastes. The consultant calculated <br /> that recycling these materials would <br /> result in an 18 percent reduction of <br /> waste in landfills if 100 percent of the <br /> households participated. <br /> All homes in the pilot areas received chure four weeks before the first col- improvements to the program. About <br /> a set of the Recycle-3 polyethylene lection. It told residents that the pro- 35 percent of the residents responded. <br /> (plastic) containers; three stackable gram was coming and that they would Although the public relations efforts <br /> units with a different color for each be part of an experiment to determine demanded a significant amount of city <br /> recyclable. The city chose the con- if recycling would work in St. Louis staff involvement, a new program, par- <br /> tainers because they were a key com- Park. The second brochure arrived ticularly one as innovative as recycling <br /> ponent of the Santa Rosa program, with the recycling containers and in a winter climate, needed support and <br /> they provided a highly visible remain- included stickers and specific instruc- information to succeed. <br /> der for residents to recycle, people tions on how and when to recycle, and <br /> could conveniently stack them in kitch- contacts in the event of problems. <br /> ens or stairwells next to wastebaskets, Before arrival of the second bro- Results of the <br /> and they could withstand Minnesota's chure and containers, the city held a <br /> temperature extremes. The only draw- meeting in each pilot neighborhood to voluntary program <br /> back of the containers was their cost. explain the program and answer ques- Residents in the pilot areas respond- <br /> After fabrication, freight, and distribu- tions. Because some residents couldn't ed better to the program than the city <br /> tion, a set had a value of$18. attend the neighborhood meetings, the expected. At the end of the first year, <br /> To simplify the schedule, collections city also produced a cable television an average of 51 percent of the house- <br /> were on the first and third Tuesdays show which aired several times during holds were setting containers out on <br /> and Wednesdays of the month. U.S. the start-up of the pilot program. Cable any given collection day. Data from th <br /> ReCyCo, a Minneapolis company, pro- television was also useful for recycling midyear questionnaire suggested t <br /> vided the collection services. Residents updates and tips. about 75 percent of the househol <br /> put recyclables at the curb or alley, the About midway through the program, recycled something at least once a <br /> same location as refuse. residents received an update brochure month. Participation was significant in <br /> that congratulated them for participat- comparison to other recycling efforts <br /> Financing the ing in the program, and highlighted data because it was purely voluntary with <br /> on amounts they had recycled. neither ordinances to mandate recy- <br /> pilot program The update included a questionnzire cling nor differential refuse rate sched- <br /> Grants totalling $56,000 from the that asked residents for information on ules or other economic incentives to <br /> federal Community Development Block their recycling habits, willingness to encourage recycling. <br /> Grant (CDBG) program and Hennepin purchase recycling containers, and Residents in the pilot program recy- <br /> County funded the cost oc the program. problems with and suggestions for cled 834,480 pounds of materials during <br /> The project got CDBG 'ng because <br /> it would create jobs in ail emerging Stackable recycling containers can survive Minnesota's climate. <br /> facet of the solid waste industry. Hen " - <br /> nepin County provided funds to assist °-" �..a <br /> in the demonstration of a suburban ._ " _ <br /> curbside recycling program and to gain �� ,„.,,,. <br /> data to help determine the needed �,e. � :n r ; a <br /> capacity of a county disposal facility. .. 40464. <br /> The city assumed all staff and supportD <br /> -' <br /> costs. ® " . .: <br /> Public education 0y <br /> Even with the best-designed pro — _ / <br /> - <br /> gram, an effective public education <br /> effort is necessary to obtain significant ir _ <br /> citizen participation and cooperation. ilik <br /> Beyond articles in newsletters and local <br /> newspapers, the city decided that ..-t <br /> direct resident contact would beir,.-• it, <br /> necessary. s- t <br /> Two brochures provided initial direct ..a J <br /> contact. Citizens received the first bro- I. :.v►` <br /> September 1984 5 1 <br />