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isuüDest Route to° 0 CI n executive summary of current news on the leisure and discretionary spending markets. CI Box 27488 Washington, D.C. 20038-7488 Return to: (202) 232-7107 Vol. VI, No. 11 June 16, 1986 TRENDS & OUTLOOK so in the months ahead. Controversy grows around the Senate's tax reform proposals, as news of some Just as it seemed Canada and the U.S. special considerations becomes known, might be negotiating same beneficial and examined by Congress. . .and those new trade rules, the whole package left out. On the list released--which came apart, and new barriers/penalties gives no details of the tax breaks in- were put in place. Among U.S. products volved for the 200 individual companies hit with new tariffs this month are and categories--are several stadiums books/ magazines (which could cost U.S. (in Atlanta, Buffalo, Baltimore, the publishers about $25 million a year) . Superdome, the Phoenix Sports Complex) , The tariff was in reaction to U.S. fees several airlines (Delta, Northwest Or- on Canadian cedar products. ient, Pan Am) , entertainment companies on Canadian cedar products. (Walt Disney, MCA, Viacom, *cable tel- * * * * * * * * evision") , and tourism-industry attrac- tions (Harborplace, the Atlanta Under- ground, ADVERTISING National Parks Historic Sites, New Orleans Riverwalk, Hot Springs Na- tional Park) , and several others. Has creativity gone West? Three award 111/1shows recently (the Effies, the "One Some specifics are known: Carnegie Show" and the Art Directors Club of Hall's renovation is specially favored NY) indicate New York's throne is threa- as is the Astrodome in Houston, and a tened. Ads for Pizza Hut by Chiat/Day $7 million exception for Walt Disney's of LA won the Grand Effie (June 4) --the tax benefits on films already under next day the company lost Nike's busi- production--after Sen. ?ete Wilson of ness, for which it had won an earlier California obtained that break for Dis- ney, he got a blanket exception for all award (N.Y. Times, 6/5) . Last year, films/tv shows in production (NY Times) . the agency won the same award for its The House tax bill contains even more campaign for Apple Computer (and later . transition rules, which would cost $26 lost the account) . billion. The Senate's bill (just under 1,500 pages) would cost $5 billion in At the Art Directors Club awards, only 2 of the 18 golds went to N.Y. agencies tax breaks. one of which, by BBDO for Pepsi, won a Grand Prix at Cannes. Congress has approved a daylight-saving * * * * * * * * bill that would add 3 more weeks in April. A coalition of sports/recrea- By the time a youngster graduates from tion/tourism/leisure interests support- high school, he/she has seen about half ed the added daylight time, which has a million TV commercials. And it's been estimated to produce $4 billion this restless and bored and sophistica- in revenues Consumer confi- ted generation the $96 billion ad indus- 1 dence took its biggest drop in a year try now has to market to, a Washington last month, the Conference Board has Post feature series noted. This market reported. What's disconcerting, says 'of 32 mllion 18-25 year olds is seen Board director Fabian Linden, is that as responding to fast-moving images the economy has been waiting for con- (not words) and music/sex/humor rather sumer spending to boost economic growth than information. Teens spent $49.8 and the consumer isn't planning to do billion last year--one-third more per III IN THIS ISSUE: MUSIC, RECORDS & TAPES 4 ADVERTISING 1 FINANCIAL YARDSTICKS 5 LEISURE TRAVEL 2 MEDIA AND PUBLISHING 6 OUTDOOR RECREATION 3 ATTRACTIONS & PRODUCTIONS 7 TV - MOVIES - VCR 4 THEATERS, AUDS & ARENAS 8