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74-.' fwi., ,." , -'MT'^f i" ' 4 i .".. 4t fs$!r4!.V7R '' '^'''orFi ., -- ,. .. m.. ��v*z-.+.4+rq.yM#•.rrrwl4 9:30 a.m. - 4:30 p.m., Tuesday, August 23, Registration begins at 9 a.m. € , V What business are we in? - The market approach to Parks and Recreation. N, "The marketing orientation is a state of mind appropriate for all recreation and park agencies regardless of size or `; the particular emphasis of their programs." Marketing is selling. Dr. Crompton presents ways to improve: • your marketing intelligence, your ability to manage, eliminate and promote services;your strategic market , planning expertise; and your knowledge of leisure service financing options. ,; Dr. Crompton is currently Professor of Recreation and Parks at Texas A& M University. He has earned M.S. • degrees in Recreation/Park Administration and Business Administration in 1974. He received his doctorate X14 from Texas A & M in Recreation Resource Management. r Dr. Crompton's primary interests are in the areas of marketing and financing public leisure services. He has authored or co-authored three books and over 200 articles in his areas of expertise. In addition, Dr. ', Crompton has conducted numerous two and three day workshops throughout the world on marketing ''+' . -- and/or financing leisure services. He has been the recipient of numerous professional awards and has held various elected positions in professional organizations. . r. 9 a.m. - 4 p.m., Wednesday, August 24 Registration begins at 8:30 a.m. Keeping liability in perspective. - Don't let the legal tail wag the dog of agency administration. "Many potential legal problems start out as public relations problems." Dr. Kozlowski covers recent cases that illustrate: reasonableness, negligence, standard of care, child trespassers, public recreational immunity statutes, relative knowledge as it determines liability, negligence of volunteers and independent con- tractors, personal liability, and waivers and releases. i t • Dr. Kozlowski is presently an attorney/consultant in recreational injury liability in Springfield,Virginia. He , holds a Ph.D. in recreation and a law degree (Juris Doctor) from the University of Maryland, a Master of Science in Leisure Studies (outdoor recreation) from the University of Illinois, and a Master's degree in Teaching English from the University of Chicago. His undergraduate degree was earned at John Hopkins University. 4'i -41v," b " ' ` Dr. Kozlowski has lectured extensively across the country on the topic of recreational injury liability. He has taught courses on this subject at three universities. He's currently author of the Recreation and Parks Law Reporter and the monthly"NRPA Law Review"column in the NRPA magazine. He has received the National • Literary Award from the NRPA fo yks writings on the legal aspects of Recreation. In 1986, KozIski was a member of the Legal Study TearWm President Reagan's Commission on Americans Outdoor • ' Special Board & Commission Forum, 7 - 9:30 p.m., Tuesday, August 23 Registration and light supper begins at 6 p.m. Dr's. Crompton and Kozlowski will discuss marketing, public relations and liability, and the interrelationship among them. A local attorney with many years of experience in municipal law will present the state of legal liability as it currently exists in Minnesota. y Time will be allowed for questions from the floor. Questions may be submitted in advance by using the form provided. — — ti Dear Dr. Crompton: Please respond to my question on Marketing . . . i Dear Dr. Kozlowski: Please respond to my question on Liability ' . Lr $. r'o M41 E' } X {X�y , .