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39.01 <br />(7) "Portable Sign" means a back Lo Lack, mobile advertising <br />device w is _rag _e mountedon wheels and use for. commercial as r <br />well as civic promotions. <br />410 (S) "Projecting Sign" means a sign other than a wall sign <br />suspendedfrom or supported by a buildiny or structure and projecting <br />out therefrom. <br />411W) "Roof Sign" means a sign erected upon or above the roof <br />or parapet wall of a building or structure. <br />4W 10) "Sign" means a display board, billboard, screen, structure, <br />projection or part thereof, used to announce, declare, demonstrate, <br />display or otherwise advertise and attract the attention of the public. <br />{2}(11) "Sign, Advertising" means a sign, the primary function of <br />which is to direct attention to a product, service or activity that <br />is sold or offered either elsewhere or upon the premises where such <br />sign is located, or to which it is affixed. <br />415}(12) "Sign Area" means that area of a sign within the marginal <br />lines of the surface, which bears the announcement, name, advertise - <br />mentor other message; or in the case of letter, figures or symbols <br />attached directly to any part of a building, the area which is <br />included in the smallest rectangle which can be made to circumscribe <br />each letter, figure or symbol displayed thereon. <br />44H13) "Sign, Direction" means a sign for the purpose of making <br />specific commercial, industrial, or public and semipublic locations <br />known and to assist in finding these locations on the property which <br />the sign is located. <br />{8}(14) "Sign, flashing" means any illuminated sign on which the <br />artificial light is not maintained stationary and/or constant in <br />intensity and color at all times when such sign in in use. <br />{4}(15) "Sign, Identification" means a sign, the primary function <br />of which is to identify a residential, commercial, industrial, or <br />public or semipublic use located upon the premises where such sign is <br />located, or to which such sign is affixed. Signs identifying commer- <br />cial uses may call attention to the product, service or activity that <br />is sold or offered upon the premises. Signs identifying industrial <br />uses may call attention to the product, goods or material which is <br />produced, processed, assembled or stored upon the premises. <br />{q}(16) "Sign, Illuminated" means any illuminated sign on which <br />the artificial light is maintained stationary and/or constant in <br />intensity and color at all times when such sign is in use. <br />(17) "Temporary Ground Sign" means a sign which-rests-epoe-the <br />ryreundT-which-is-ef-either--',-'-frewe-er-=41-eenstraetion-eenstrueted <br />of-metal-er-ether-neneeixbustilale-materials;-anti-ee-designed-es-te-be <br />readily-xRevabie7--Ne-sueh-sign-shall-eKeeed-l9-square-feet-in-area �.a: <br />en -each -eider so designed as to be movable from on location to <br />another and which is not permanently attached to the ground, a sign <br />structure or a uil ing. <br />