Agenda Packets - 1984/10/22 - Laserfiche WebLink

Home Browse Search

The political climate in the community is imponant. The Master Policy Plan, while holding out the greatest potential for the city, also carries the greatest political risk, because council action in public session is usually rc quired. The public furum provides opponents of the program — some agents ano a few insurance companies — an opportunity to mount strong emotional arguments against it. These arguments were elfcc- live In a few California cities early in the program. occasionally reversing the general consensus of the council from a favorable staff recommendation. Th(., endorsement plan carries less political risk as ne formal council action is required. Despite the forum for opposion, in California the Master Policy Plan appears to be the Plan of choice. Once a plan and a participating entity (city, county. JPA, or suilaWe association) is selected and accepted by th': insurance carriers, implementation is straightforward The final step requires only that CIMA identify a local inurpendent insurance agency to ma ket and manage CHIP in the community. h'f.JRAt0Poiice departments do not seem reluctant to cross train fire fighters in burglary p:uc- r.. lion techniques. Therefore. it does not appear that additional city personnel will be required, or that O:aa •. be paid, in order to sustain a fairly high home visit workload level. About the only real cost vJI1 h•t increased usage of vehicles. To be effective, of course, engine companies must not only conduct the sal' ,. and security analyses, but also remain constantly available to respond directly to emergencies. City staff personnel should carefully consider the CHIP features and options and develop a thorough knowledge of program details before selecting an implementation strategy. CIMA is prepared to advise oi, in this context. Section 5 — Marketing CHIP --_ The general marketing concept selected for CHIP employs two independent insurance agencies: 1) The CHIP Managing General Agency is ar organization formed expressly for the Program It is called Cooperative Insurance Marketing A sociales, Inc. (CIMA). CIMA will be responsible to the CHIP insurance carriers, under a Marketino and Product Development Agreement, for developing the program in each state with regard to statutes and regulatory measures. CIMA will also be responsible to the cities and the consumers for assisting in the selection of an entry plan and a responsible local independent CHIP insurance agency. CIMA will also be, responsi- ble for developim a local marketing concept in conjunction with the city and the Desicntad CHIP Agent. 2) The total indefoo0ent insurance agency (the CHIP oesignated scent) will be rec; v. CIMA. The CHIP appointment by the insurance carriers will be cif•- attrictiv: progressive agents in the community. Larger c mmunities may the more than one agent, however the number of appointment will be rim :: 4r all c?:>: sill pdssibki for other local agents to submit risks through the Designate::: In essence, CIMA will get tree prr ,ram started and tho to :at agency will keep cn„ The insurance carriers will suppon both CIMA and the local insurance agency e,1. ; ,. r.'''': ias c:r makinn and actuarial services, and new product development as required to ensure the; 3I❑s hb Section f — Results and Expectations - CHIP is r, 'lelw idea, hilt m iderlce. is beginning to accl.lnulate which indlcales that the pfe•J ".n1 ;7 itc to horn,?^,vnr.'ri. public &7tety agencies and incremwi:lly, 10 Indeli^nde^! Insuran:. rr c MT, f homeowners to "inn, " public e" ,al 1 1 • the -a: - 1 IY; ❑ , Is ucndinely Iniendt l di, art BdUG;lilJnll I. r !r ,•'•' '. ?ntercemeJt f l,b'crtunily for !1 1 T I).-., ,.