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a <br />--- East Metropolitan Joint Venture Proposal -- <br />S. Actions Required to Move Forward. <br />Month Activity <br />1. Design/Print Brochure for Council. <br />/ Request funding from various communities. <br />& Assemble the management committee. <br />/ Solicit funds from land owners, brokers, etc. by mall. <br />2. Begin proress of selecting advertising agency. <br />Gain commitment for the project from communities. <br />Solicit Corporate commitment and contributions. <br />Secure Interim funding. <br />3. Choose advertising agency. <br />Begin marketing material production (Video/Print). <br />Testlfy, or otherwise obtain community commitments. <br />Reflne/galn agreement on Initial marketing plan. <br />Collect small and large corporate funding commitments. <br />4. Continue production of marketing materials. <br />Finalize marketing plan. <br />5. Complete marketing materials. <br />Implement marketing plan: <br />Promotion blitz. <br />First media advertisements. <br />First direct mall ads. <br />S. Second media advertlaments. <br />Prospect handling. <br />Bus tour preparation. <br />7. First bus tour. <br />More promotional activities. <br />4 Revision 7, 11/17/86, Page 9 <br />