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• <br />RESPONSE RESEARCH STUDY <br />of <br />TEENAGE CIGARETTE SMOKING AND PURCHASING <br />BEHAVIOR <br />The 1980's have witnessed a substantial change in the American Public's <br />attitude toward smoking cigarettes. Along with this attitude switch have <br />come new laws regulating smoking. This has had an impact on the <br />companies and organizations which are associated with the selling of <br />cigarettes. N A M A, which is the national trade association of the <br />merchandise vending machine industry, is one such organization which has <br />been affected by this attitude change. It is specifically concerned about <br />proposals to ban the sale of cigarettes through vending machines. The <br />rationale for such a ban is the allegation that many teenagers purchase <br />cigarettes from vending machines. As a result, N A M A commissioned <br />Response Research, an outside, independent marketing firm located at 500 <br />North Michigan Avenue in Chicago, Illinois 60611, to conduct a survey to <br />determine how and where teenagers ages 13 through 17 who smoke <br />currently obtain cigarettes. The study also makes findings about what <br />influences teenagers to begin smoking. <br />It is hoped that the findings presented here will assist interested <br />organizations and lawmakers in getting factual and current data regarding <br />the involvement of vending machines in the smoking habits of teenagers. <br />