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PUBLIC RELATIONS <br />If, as suggested in the revised Purposes statement, the AMM is to be the <br />exclusive representative of the collective interests of the metropolitan cities, <br />then it is important that the Association increase its visibility in the eyes of <br />the legislature and the general public. The Task Force reviewed and endorsed <br />the work of the AMM's Legislative Coordinating Committee Public Relations <br />Subcommittee to establish a public relations system to inform the public, <br />including media, legislators, and AMM legislative contacts about metropolitan <br />city issues. <br />RECOMMENDATIONS <br />1. Media contacts should be identified in each AMM-member city vis-a-vis a <br />legislative contact response form, Legislative contacts in each city <br />should be responsible for interaction with local newspapers, radio, city <br />newsletters, cable television, etc. <br />2. The AMM staff should identify and establish relationships with contacts <br />within the major metropolitan area media, both print and electronic. <br />A delegation of the AMM staff and Legislative Coordinating Committee should <br />meet with major newspaper staffs early in legislative sessions to discuss <br />AMM priorities and positions. Media contacts, both local and metropolitan <br />wide, should be invited and encouraged to attend our legislative breakfasts. <br />4. During legislative sessions, we should issue specific press releases on AMM <br />priorities, and response to important issues (i.e. tax policy) as changes <br />are proposed. <br />5. At the conclusion of each legislative session, we should issue press <br />releases on the AMM's legislative agenda, and how well we believe the <br />legislature met the needs of metropolitan area municipalities. <br />We recommend that AMM develop a "report card" of priority issues with <br />ratings for each legislator. These should be distributed to member cities <br />with suggestions for potential local use. <br />7. We need to identify potential allies on important issues, i.e. Chambers of <br />Commerce, League of Women Voters, etc. <br />- 12 - <br />