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Phase 4: Ballot Education & Election Readiness (Fall 2026) <br /> 7. Ballot Language Education <br /> a. Support the City in explaining the ballot language clearly and legally, without <br /> advocacy: <br /> i. What the question says <br /> ii. What a "yes" vote does <br /> iii. What a "no" vote means <br /> iv. What is and is not included <br /> b. Deliverables <br /> i. Ballot language explainer (plain language) <br /> ii. FAQs specific to the election <br /> iii. Graphics explaining the vote <br /> Ballot Language Education Estimate: $3,816.00 <br /> 8. Communications Toolkit for City Use <br /> a. Prepare a suite of ready-to-use materials for staff and elected officials: <br /> i. Social media copy and graphics <br /> ii. Newsletter articles <br /> iii. Presentation slides (digitally accessibly) <br /> iv. Talking points for meetings and events <br /> b. Deliverables <br /> i. Communications toolkit <br /> ii. Content calendar through Election Day <br /> Communications Toolkit for City Use Estimate: $3,816.00 <br /> Total Investment: $38,588.00 <br /> Additional Services if desired <br /> Ongoing Support (Optional), Media monitoring and response guidance, <br /> Issue tracking and message refinement, Council or Commission presentation support, <br /> Post-engagement summary <br /> Strategic Plan Strategy/Goal: Maintain and Plan for Infrastructure Improvements. <br /> Financial Impact: This is not budgeted in the 2026 Budget and would require Council approval <br /> for$38,588.00, from the Special Project Fund, account 480-4360-3030. <br /> Recommendation: Staff recommends the City Council adopt the attached Resolution approving <br /> a Professional Service Agreement with WSB to begin the Park System Master Plan educational <br /> campaign at a cost of$38,588.00, to be funded from the Special Project 480-4360-3030. <br /> Respectfully submitted, <br /> �BV4_ ;' <br /> Don Peterson, Director of Public Works/Parks and Recreation <br /> A Thriving Desirable Community <br />