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10 <br />11 <br />12 <br />13 <br />14 <br />15 <br />16 <br />17 <br />18 <br />19 <br />20 <br />21 <br />22 <br />23 <br />24 <br />25 <br />26 <br />27 <br />28 <br />29 <br />30 <br />31 <br />32 <br />33 <br />34 <br />35 <br />36 <br />37 <br />38 <br />39 <br />40 <br />41 <br />42 <br />43 <br />44 <br />45 <br />City Council Regular Meeting Minutes <br />May 25, 2010 <br />Page 3 <br />Councilmember Stille requested clarification as to the size of the proposed additional ground <br />sign in comparison to the existing signs. Mr. Wenkus replied that the existing signs are 4 feet <br />tall by 5 feet wide. The proposed 6 foot by 6 foot ground sign will be slightly larger. The intent <br />is to help the tenants with the ability of being seen from the road, and to give people in cars an <br />understanding of what is located in the center that is not visible from the street. <br />Councilmember Jenson questioned why the artistic conception of the directional sign does not <br />appear to be similar to the other signs. Mr. Wenkus explained that the intent is to continue with <br />the stone base that appears within the center. The directional sign is considered to be more of an <br />internal sign within the site. <br />Councilmember Stille inquired if there was any discussion at the Planning Commission level <br />about scaling back the sign near Wendy's due to the proximity to the road in comparison to the <br />sign located in front of Smash Burger. Mr. Wenkus replied that the intent is for the signs to be <br />the same distance back, in line with the existing signs. <br />Councilmember Roth inquired about the necessity of the sign in front of Walmart. Mr. Wenkus <br />replied that putting the sign at this location will provide an opportunity for the tenants in this area <br />to be recognized by the traffic off of 39th Avenue. <br />Councilmember Roth noted there are still open store fronts in the development and asked if it is <br />anticipated that there will be a request for an additional sign to help capture customers in the <br />future. Ms. Thomas replied that the intent at this time is to capture the current need. Hopefully <br />this will fill the need and it will not be necessary to come back with another request. They do no <br />need to have all of the tenants on the signs; it depends on the tenant and the situation. <br />Mayor Faust suggested that marketing of the development as a center might be more successful <br />than additional signage. He expressed concern regarding the 31 foot height previously <br />authorized for the Cub sign. He commented that this signage is not what he envisioned for Silver <br />Lake Village and that it is likely there will be another request for additional signage in the future. <br />He expressed concern with the proposed sign location near the Freedom Gas Station in relation <br />to pedestrian traffic. <br />City Manager Morrison clarified that the 31 foot sign was negotiated in this PUD. The sign plan <br />was included in the entire package approved by the City Council in 2003. One thing that was <br />appealing at that time was that the developer only proposed a height of 20 feet with the Cub sign, <br />as they understood the City was sensitive to having too much signage in the center. <br />Mayor Faust noted that a decision must be made on the PUD amendment by June 29, 2010 to <br />meet the required timeline. <br />Councilmember Stille commented that there may be a compromise that can be reached. He <br />noted that the package previously received by the City Council includes a height of 24 feet for <br />the Cub sign in comparison to the 26 feet discussed tonight. Mr. Wenkus stated the packet <br />