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1 <br />2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />10 <br />1 1 <br />12 <br />13 <br />14 <br />15 <br />16 <br />17 <br />18 <br />19 <br />20 <br />21 <br />22 <br />23 <br />24 <br />2 5 <br />26 <br />27 <br />28 <br />29 <br />30 <br />31 <br />32 <br />33 <br />34 <br />35 <br />36 <br />37 <br />38 <br />39 <br />40 <br />41 <br />42 <br />43 <br />44 <br />45 <br />46 <br />City Council Regular Meeting Minutes <br />June 12 ,2012 <br />Page 10 <br />Motion carried unanimously. <br />B. St. Anthony Wine & Spirits Presentation. Alex Arnott and Katie Kleeberg presenting. <br />Liquor Operations Manager Larson introduced Bethel College students Katie Kleeberg and Alex <br />Arnott who did an internship for liquor operations on social media. <br />Mr. Arnott provided background information regarding their project for St. Anthony Village <br />Wine & Spirits and reviewed the municipal liquor store 's current marketing efforts and ways to <br />create more revenue for the City from its liquor operations. <br />Ms. Kleeberg discussed the liquor operation 's competitors and market research and stated they <br />used the website PRIZM as a platform for this project. She reviewed current customers and <br />demographics which show the 21-31 age group with the highest use and this age group <br />represents savvy social media users. <br />Mr. Kleeberg stated that social media provides great ways to target the liquor operations ' <br />audience and reviewed the marketing plan developed with a primary objective to increase <br />awareness by utilizing social media and digital marketing efforts. She indicated that social <br />media is a free source of marketing and would promote the City 'S liquor operations on various <br />media including Twitter, Facebook , and Foursquare. She described how the various social media <br />can be used and stated that they claimed the liquor operations ' Facebook account and updated <br />the page with pictures , information, and statuses. She also presented a picture of the liquor <br />operations new website and noted there has been an increase in people visiting the site. <br />Mayor Faust expressed the City Council's thanks to Mr. Arnott and Ms. Kleeberg for their work <br />on this project. <br />C. Resolution 12-055; Ordering Preparation of Feasibility Report for the 2013 Street and <br />Utility Improvements. Todd Hubmer. WSB & Associates, presenting. <br />City Engineer Hubmer presented the proposed 2013 street and utility improvement project and <br />discussed the City 's method for selection of street and utility projects. He stated the 2013 street <br />and utility improvement project is located on Edward Street from 35 1h Avenue to 361h Avenue as <br />well as 36 1h Avenue from Roosevelt Street to Silver Lake Road. He then reviewed the project <br />schedule and noted the first public information meeting will be held in July. <br />Motion by Councilmember Roth, seconded by Councilmember Gray, to approve Resolution 12- <br />055 ; Ordering Preparation of Feasibility Report for the 2013 Street and Utility Improvements. <br />Motion carried unanimously. <br />D. Ordinance 2012-05; An Ordinance Amending St. Anthony City Code Section 30.17; <br />Absentee Ballot Board. Mark Casey, City Manager. presenting.