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Text Amendment <br />• The purpose is to (cont.): <br />— Maintain, enhance and improve the aesthetic <br />environment of the city by preventing visual clutter <br />that is harmful to the appearance of the community; <br />— Improve the visual appearance of the city while <br />providing for effective means of communication, <br />consistent with constitutional guarantees and the <br />city's goals of public safety and aesthetics; and <br />— Provide for fair and consistent enforcement of the sign <br />regulations set for herein under the zoning authority <br />of the city. <br />ain tho�ry <br />Text Amendment <br />• As a result, the effect of the city's Sign Code, <br />was to allow signs to be erected, mounted, <br />displayed or maintained in the city if it is in <br />conformance with the provisions of the Sign <br />Code. More specifically, is to: <br />— Allow a wide variety of sign types in commercial <br />zones, and more limited variety of signs in other <br />zoning districts subject to the standards set forth <br />in the sign ordinance; <br />ain thorty _.__WSB <br />a Cl <br />6/27/20143 5 <br />5 <br />