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34 <br />Amendment <br />• The City Council in enacting the Sign Code <br />found that (cont.): <br />— To preserve and promote civic beauty and protect <br />the city and its citizens from a proliferation of sign <br />of a type, size, location and character that would <br />adversely impact upon the aesthetics of the <br />community and threaten the health, safety and <br />welfare of the community; and <br />— To preserve and protect the value of land and <br />buildings, and to preserve and protect landscapes. <br />a C <br />Text Amendment <br />• The purpose and intent is not to regulate the <br />message displayed on any sign; nor to regulate <br />any building design or any display not defined <br />as a sign, or any sign which cannot be viewed <br />from outside a building. The purpose is to: <br />Regulate the number, location, size, type, <br />illumination and other physical characteristics of <br />signs within the city in order to promote the <br />public health, safety and welfare; <br />am tho A <br />' KW <br />6/27/2014 <br />0 <br />