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10 <br /> • <br /> around the side of the building. He had no objection to the <br /> way the library signage was handled and would have no <br /> objection to Mr. Peters ' s request if he were to handle it in <br /> the same manner. <br /> Commissioner Brownell asked whether any <br /> consideration had originally been given to the fact that the <br /> store is a corner location with traffic from two directions . <br /> Commissioner Hansen expressed the opinion that <br /> once the road past the new apartments was completed and <br /> re-opened that it would accommodate a substantial amount of <br /> traffic. He then questioned the reasoning of the center <br /> owners in installing fascia around one corner of the building <br /> but not around the other. <br /> Chair Madden agreed that the owner ' s request <br /> was reasonable because he was in a highly visible location. <br /> Commissioner Hansen stated that he would be <br /> more in favor of the request if it were actually identifying <br /> the business rather than advertising a brand name. <br /> Commissioner London opposed granting a variance <br /> on the grounds that he felt no particular hardship existed, <br /> and that the Petitioner had simply made a poor business <br /> decision when selecting the signage for the front of his <br /> business . <br /> Chair Madden expressed the view that a <br /> reasonable compromise would be for the Petitioner to propose <br /> a small sign mentioning the word "vacuums" on the part of the <br /> fascia that wraps around the canopy. <br /> Commissioner London inquired whether a variance <br /> would be required in that case, and Commissioner Hanson <br /> replied that the Petitioner would have to request a variance <br /> for two signs . <br /> Commissioner Franzese proposed that the word <br /> "vacuums" might be added to the signage on the front of the <br /> store rather than on the side. <br /> Commissioner Brownell suggested that it might <br /> be to the Petitioner' s advantage for the Commission to table <br /> his request in order to allow him time to explore <br /> alternatives rather than to recommend denial of the request . <br /> Chair Madden asked for reaction to his <br /> suggestion, which elicited agreement from Commissioner <br />