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CONSIDERATIONS <br /> If St. Anthony and School District 282 is to remain competitive with- <br /> surrounding communities and maintain its high standard of living it is <br /> essential for us to assertively market our positive attributes both inside <br /> and outside our con.. nity borders while continually working to improve those <br /> f • <br /> areas of concern. <br /> The purpose of the Joint Marketing Committee-.(with support and cooperation <br /> from the City Council and School Board) was to develop a comprehensive marketing <br /> i Y <br /> ,plan.- This marketing plan includes: <br /> - physical improvement to*create a unique community image. <br /> - advertising through different media to expose. St. Anthony' <br /> attributes outside its borders <br /> to promote special events to increase exposure inside our community <br /> borders <br /> - to involve residents with expertise in this process and rake each <br /> resident a salesperson of our community <br /> Some potential activities include: <br /> I. Physical Inorovements <br /> 1 . Signs: At various entrances and .exits to St. Anthony's general <br /> boundaries 1 .e. Welcome to St. Anthony Village <br /> Thank you for visiting the Village, etc. <br /> 2. Lights: At -various points on St. Anthony's boundaries to-install <br /> a collage of lamp posts i.e. old fashioned lamp posts <br /> 3. Relocation: coordinate-public facilities to enhance our image <br /> A.e. Village theme <br /> 4. ' Logo: Develop a logo for all stationery, printed material and <br /> street, signs 1 .e. Maplewood and -their Maple Leaf <br />