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II. Advertising <br /> 1. Develop a complete file of short press releases. full length <br /> articles and photos that promote the positive attributes of <br /> -St. Anthony i.e. close to both loops, most computers per student, <br /> model community, etc. etc. <br /> 2. Rent billboards in key locations, or identify other sources of <br /> advertising (MTC), to increase awareness of St.. Anthony to <br /> commuting traffic i .e. •Stinson Boulevard and Highway 6 - 694 - 35N. <br /> 3. Develop a 30 or 60 second commercial for radio <br /> 4. Develop a 60 or 90 second commercial for T.Y.. that could also be <br /> j used for portable presentations <br /> I' S. Develop a slide-tape and/or a video-tape presentation on the <br /> community and the school district <br /> 6. Develop printe d m ate rial that explains our positive attributes <br /> i .e. brochure, press packet, bumper stickers <br /> 7. Develop a slogan <br /> III. Special Events <br /> 1 . Homecoming parade from high school to St. Anthony Shopping Center <br /> with tie in with- retail business offering big discounts <br /> 2. Unique sporting and/or cultural events i.e. softball tournament, <br /> swimming meet, hot air balloon race, summer theatre. etc.. <br /> 3. Summer, fall , winter, spring festival <br /> 4. Open house for realty agents <br /> 5. _ Educational competition i .e. St.' Anthony invitational -spelling <br /> bee, computer competition etc. etc. <br />