CC PACKET 09131988 - Laserfiche WebLink

Home Browse Search

Std The Tasks The final step in implementing the Project North "framework of opportunity" is a • series of specific communication projects. Short term, these projects will deliver the Project North message using already well-established channels of communi- cation within each of the publics identified in this plan. Long term, these projects will put Project North into a position to capitalize on future public relations op- portunities. Task #1: Establish the Base Line A priority task of the Project North effort is to invest the time and money neces- sary to establish as definitively as possible the existing attitudes and knowledge of the publics which have been identified. There are two reasons for this: a.) Everything in the messages that you will be delivering in all of the other tasks will be predicated on assumptions that will either be proven or guessed at. (e.g. if research were to show that most of your people are already aware that they are getting the short end of the stick then you have-eliminated the time and expense of an extensive education campaign.) b.) Someday, someone is quite\properly going to want to measure the progress of your efforts. This will never be possible to do unless a baseline of infor- mation is established. These surveys or polls can be about as elaborate (and expensive) as you want to make them, but we believe that you can get what you need from this task on an affordable basis. Task #2: Creating A Project North Visual Identity All aspects of the Project North communication program should be tied together with a common visual theme. This could be as elaborate as a Project North logo, or as simple as a stylistic treatment of the words Project North. Task #3: The Project North Report Newsletter/News Cassette The success of Project North will depend, in large measure, on good communica- tion; to be successful in molding opinions, we must start telling them what's going on. As hackneyed as it sounds, this means a newsletter. At least eight times a year, we recommend that you publish a document directed to persons and organizations in the area who are turned up in the ongoing inventories. In addition we propose that a news cassette digest of the newsletter material be sent to those persons most key to your efforts. This double hit of the material 21 Northern Mayors Association .