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adds considerably to the penetration of your primary communication targets - legislators, mayors, city managers, city councilmembers, county and metro- government officials. These newsletters and cassettes will focus on the Project North story, the purpose behind the program and the ultimate goals. They would include important legisla- tive and regulatory updates from St. Paul to Washington, D.C., as well as indepth coverage of regional development issues important to our area. Hot topics that are covered by the Twin Cities media will be monitored and analyzed for impact on the nothern suburbs. For example, particular attention would be given to discus- sions surrounding the construction of a new airport, the opening of new business developments, the activities of Metro East, etc: Each community in the Project North network would be contacted on a regular basis for information that might be useful to other members. Task #4: The Project North Video Presentation Many of the locally active people we are attempting to influence participate.in community or church service organizations. There are more than 2,000 service or- ganizations in the communities of Project North from the Knights of Columbus and the Jaycees to the Brotherhood Council, Lions Club, and North Star Federated Women's Club. Each of these groups must fill up a yearly meeting agenda with • speakers or programs that might interest membership. The Project North story should be presented to these groups twice a year in video tape format. Content will reflect the highlights of the year's Project North activi- ties gleaned from the Project North reports. Special effort should be made to in- clude a Project North call-to-action agenda that will encourage each group to get involved in the promotion. This material could also be used by Northern Mayors Association staff as part of a sales package to help promote membership in the Association. There may also be local access cable TV application for this material. Task #S: Project North Notes The North Metro area is served by dozens of community newspapers, the commu- nity sections of the St. Paul Pioneer Press & Dispatch and the Minneapolis Star & Tribune, several radio stations, cable systems and televisions stations. Many of these media outlets will help promote Project North on a regular basis if partici- pation will benefit their business as well as their readers and viewers.In other words, they must be sold on the Project North story as well. To do this, the Northern Mayors Association should create a regular series of • articles and community affairs programming called Project North Notes. These 22 Northern Mayors Association