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AUG. 9.1999 11:46AM DHA/KELLISON NO.525 P.3i4 piazuung Co=issioners ; July 30, 1999 -Page-2 ' The rendering'developed.for the building shows the use•of a maj'or'ponidn of the existing facade . revitalized using expansion J'.o*i is and n w'color coati:g f stucco in co.njunction with tl q : introduction of brick-elements at toe crown corner and the outrances:as well as under the new windows. The•new sterefrorit windows Apd doorway areas Will have a tinted glass set.into ; factory painting,window mullions"in a turq4oise-grp='f1nish.'All of the colors and•finisheS us' d in.the buq#g are in conformance with the guidelines est4blished.in the Kenzie Terrace. Redevelopment Project Area plan. T,heye'st and-south faces of the building will be renovated . and repainted with colors to itnitate the face of the building.' A new roof will be inst4lled over. the eritixe project•and'nevv copingmaterial will be installed at,the parapet wails, All hogt ngand air,'conditioning units on the roof, whether Visible'or not,will be painted to blend with'the colors of the building. . We have put together a oompreller}sive signage lilan for this project for your review md• ; recommendation.to the City POurlcil. 'T'he Hitching Post is subject to marketing �,greoments with' manufacturers mucli like an automobile.dealership wbuld'be subjected to if they soJ4 Ford/Mproury/Lindoln products.:The sign plansubmitted is sensitive to the.sign intent of the City and is,considera,te-of the-adjacent.shppping center. Each of•the manufacturers signs will be constructedwith:similar materials in a similar style to provide a cohesive signage pattern for the building. The main building•sign, The Hilchilig P.pst, will-be,constructed of individual channel. letter as'will additional si a. a indicatiti the service entralice and service doors. s as wl 1 gn � . , g . . . . The rgidoring of the building is,inclusive of all signs being applied.for. The total square footage of•signage on the east.face of the building.is 180 square feet comprised of five sips of Y X 12' each;, .'Phis,exceeds the ordinance allowance of 150 square feet,,however,-15% of the wall footage would allow for 309 square'feet and'the other'computation is.an allowannce of 252 square feet at'rivo square feet Pet lineal foot of building face, On the north exPosure'cf the building, we are asking fora total 172 square feet"of ipage where thebr'dinance oiice.again.allows for a- maximum of 150;square feat, 'Based op the square footage of wallL.area at 15%, vye would be allowed 493 square feet&nd*at two -feet per lineal foot;we would be allowed•328 square fget of'signage, Due to-the unique r;aturq of tlne, m4rlceting requirements of the manufacturers of products being sold,we believe th�.t At'ticle 1$00,13.• Adjustments and Appeals•Subdivision 2, , SOp4agraph (2) would apply to'alloO for atn exeinption fiorn'the hieral provisions of the signage ordiulances, We believe tbat,there is a specific hardship-with respect to this particular. ; individual'property due to the,marketin�-requirements ozd'that'Subparagraphs A and,B-of this provision would apply. It would be possible for'fhe'Hitcl�g post to accomplish its signage needs-with the explicit.requiremeizts of the ordi Once by using sip' 4'ge for its products in the ' windows, but we, as I am surd the City concurs, feel that this would detract from the appeal'of the project, If our requested comprehensive signage plan is approved,The Hitching Post will agree, to not install any wirldovy Aignage. ; 'Parking lot.fighting sta4daids have,bieet-located on floe plan where we.estimate-the•light will be ' reclvired, tiVe are cantinuing out process with the City for 4 cohesive.aa�,�000rdinated lighting