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HTNESS CROSSROAD <br /> 3® <br /> 4.2.2 Market Trends <br /> • The numbers of people joining gyms has been on the increase since 1989. Seniors are being <br /> encouraged to involve themselves in strength conditioning to help provide a means of <br /> maintaining themselves in their later years. <br /> 4.2.3 Market Growth. <br /> Many of the existing seniors are desiring to stay in*the area. If they move from their homes <br /> they are moving within the community to nearby condos, apartments,townhomes or assisted <br /> living quarters. These elderly are becoming more aware of the importance of strength <br /> conditioning as a way to maintain their vitality into retirement and realize a more fulfilling <br /> retirement. <br /> As elderly move out, their homes are becoming a much wanted commodity on the market. <br /> Many young people,young couples, and young families have been moving into the area as <br /> a majority of the houses for sale are in the range of the current average home sale price <br /> (climbing toward $145,000). <br /> The recent development of the nearby Stinson Technology Campus is bringing a potential <br /> 5,000 more nearby jobs to the area. These additional jobs bring more good wage earning <br /> prospective home-buyers to the area with potential interests in the convenience of a nearby <br /> fitness.facility. Additionally, these jobs provide another market segment to be pursued-- <br /> workers who will take advantage of a good fitness facility within one and-a half miles(5 <br /> minutes) of their business. <br /> 4.3.3 Main Competitors <br /> Lifetime Fitness- For Women Only - 3 Miles/ 10 Minutes <br /> The Press-3 Miles/ 10 Minutes <br /> New Brighton Family Service Center- 5 Miles/ 12 Minutes <br /> Northwest Athletic Club - 6 Miles/20 Minutes <br /> Bally's- 7 Miles/ 15 Minutes <br /> JR's Powerhouse - 7 Miles/ 15 Minutes <br /> • <br /> Page 4 <br />