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PRIVATE SECTOR DESIGN <br /> PROVISIONS FOR QUALITY DESIGN WITHIN PRIVATE DEVELOPMENT <br /> The previous sections of these guide plans have dealt with the public concepts for the <br /> Cornerstone Districts, and the specific design directions for the public improvements within a <br /> project. These public improvements provide the infrastructure for the private development <br /> projects that will be built there. The level of quality and the standards to be met by the <br /> private sector investment are, in part, established by these standards. They will provide the <br /> level of comparison to be equalled or exceeded within the private sector. <br /> This section deals with the level of design quality and consistency that must be met within <br /> private sector development to be successful. The level of quality of a private project will be <br /> judged at two specific scales. <br /> a. By how well the projects adheres to the overall urban design context of suburban <br /> land use, clearly identified pedestrian scale design, site utilization, urban form, <br /> and reinforcement of the land use concept plan objectives. <br /> b. By the excellence of design of the development project. <br /> The projects will also be judged in terms of intensity of use, phasing, and timing. It will be <br /> extremely important for any project to be evaluated in terms of what the first phase is, what <br /> it adds to the project as a whole, and whether it can be further expanded in later phases to <br /> achieve the ultimate intent of the plan. <br /> Private development will be evaluated through a design review process (including a <br /> neighborhood design event) that will define the scope of the project, its timing and <br /> phasing, the financial and market definition of the project, the amount of financial <br /> participation envisioned by both developer and City, and the overall design directions of the <br /> project. Building design quality will be negotiated within the context of the first ring suburban' <br /> design compatibility or"fit" within the Cornerstone plan. <br /> The design guidelines presented here are flexible and performance based rather than rigid. <br /> They are intended to present design directions with room for negotiation with the <br /> neighborhood and the city; to develop consensus; to provide the opportunity for the <br /> developer and the design architect to apply creativity and design initiative to achieve the <br /> best results. However, equally important as the suburban design guidelines is the specific <br /> concern of how the building fits in context and how it must relate to its neighbor, have <br /> human scale, be compatible with the "edges" and the Cornerstone plan as a whole. <br /> 17 <br />