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Objective: Signs Should Complement Building Appearance - <br /> Signs are an Important architectural element for any business. However, since signs Influence the overall - <br /> :r„ <br /> character and appearance of the streetscape,they should be designed to complement the architecture. ` <br /> JJ <br /> Sign types Inappropriate to the HOC-1 district Include pylon and free-standing signs,as well as roof signs.See <br /> They detract from the appearance of the area, and are not typically needed where buildings are placed <br /> closer to the street and thus more visible.Franchise logos and identification signs should be allowed only If they <br /> are scaled down In size and are Integrated Into the building facade and street character. Buildings and gas , = <br /> station canopies designed as signs are prohibited.See page V 15 for examples of monument signs appropri- <br /> ate for the HOC-2 district. ' <br /> Overhanging Signs I+. <br /> Overhanging signs received the highest rating in the Visual Preference Survey.Overhanging signs,If appropri- <br /> ately designed, can add significant charm and character to a building facade and streetscape, They are r ,.r µ f- <br /> permitted with the following restrictions: " •,. <br /> y" `44"k' <br /> "T <br /> • The maximum size for a projecting sign is 12 square feet In area on each side and one foot in thickness. •` <br /> • Signs may project no more than four feet from the front edge of the building. <br /> ii <br /> • Projecting signs may extend over a public right-of-way or public property with a conditional use permit but Overhanging Sign <br /> are prohibited from extending over a designated parking space or loading area. <br /> • Box and cabinet signs are prohibited,excepting logo signs approved as part of the overall signage plan. <br /> Attached Wall Signs <br /> Multiple tenant buildings may achieve individuality through the use of varied building materials and facade <br /> detailing.Signs may be varied In terms of lettering styles and lighting,while maintaining regularity in their size <br /> and location.Attached wall signage is allowed In the Heart of the City district with the following restrictions: <br /> • Attached wall signs are permitted within a horizontal band at least 10 feet above the ground to a <br /> maximum of 15 feet. <br /> • Wall signs may project no more than one foot from the facade. <br /> I <br /> • The maximum size for a wall sign Is one and one-half square feet per lineal foot of building frontage on a <br /> public street,public open space or private parking wall. <br /> • Box and cabinet signs are prohibited,except for logo signs approved as part of the overall signage plan. <br /> Heart of the City -,Design F,ra' meW.brl( <br /> Building Design Guidelines V-13 <br />