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• <br /> Even more important is the success Mid-Continent has had in <br /> solving problems for its clients through research. Here is a <br /> sampling of what past :clients have had to say about MCR when <br /> asked. <br /> "Organizations make better decisions when they are guided by <br /> facts, not guesses, about public opinion. . .(MCR) is very good <br /> at discerning'what- the true research need is." <br /> David Therkelsen, American Red Cross <br /> "I appreciate MCR's ability to quickly grasp complex problems, <br /> distill the key issues, and then prepare a work program that <br /> will lead to useful strategies." <br /> Nancy Palm, James B. McComb & Associates <br /> "Staff was extremely congenial, flexible, and responsive to our <br /> organization." . <br /> Kristin Larson, Healthcare Education and Research Foundation <br /> Other major clients with whom Mid-Continent has worked or is <br /> working on a full-service basis ( as opposed to data <br /> collection/data tabulation only, or design/analysis only) <br /> include: The Toro Company, Jeno F. Paulucci, Metro '911 Board, <br /> MSI Insurance, The Tennant Company, City of Grand Rapids , <br /> Minnesota Department of Transportation, Jostens, Cargill, ' Norwest <br /> Card Services, and Red Wing Shoes . <br /> Major responsibility for this survey will belong to Dr. Paul <br /> Riedesel, MCR' s Vice President and Research Director. As noted <br /> in the following biography, he trained as a sociologist before <br /> entering marketing research. Cyndia Svitak, who will assist in <br /> some of the coordination functions, also has a background in • <br /> social sciences . <br /> ( 9 ) <br />