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• <br /> r Professional Staff <br /> JACKSON° B.- SKOG, PRESIDENT <br /> f- Jack joined. MCR after five years as President of Sun- Belt <br /> Market ' Research. in Tucson, -.Arizona. -His Tucson firm was actively <br /> involved '-in test. market -projects. as well as- conventional surveys <br /> for local clients. : 'Prior to his career in market research, -Jack <br /> had a lengthy career in newspaper marketing and general <br /> management. He was assistant general manager and marketing <br /> director of Tucson Newspapers, Inc. , publisher of The Arizona <br /> Daily Star and the Tucson Citizen. Jack attended Grinnell <br /> College, Grinnell, Iowa, and the University of Minnesota. He has <br /> taken additional studies at Columbia University in New York City. <br /> PAUL L. RIEDESEL, PH.D. , EXECUTIVE VICE PRESIDENT <br /> Paul has an extensive educational and business background in <br /> marketing and social research. The holder of a Ph.D. in <br /> sociology from the University of Nebraska,- Paul ' s experience <br /> includes teaching and research at the University of Tulsa and <br /> a position as an internal research consultant at the Pillsbury <br />�- Company. At Mid-Continent he serves as research director and <br /> works with a number of major clients. A published author, <br /> Paul ' s career has included work in test marketing, social trend <br /> analysis; and research methodology. development. He teaches <br /> marketing research at the University of Minnesota. <br /> ( l� ) <br />