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27 <br /> PUBLIC RELATIONS and MARKETING COMMUNICATIONS <br /> Newsletter <br /> NMMA will continue to use various professional services to produce public relations and <br /> marketing materials for the Association. Historically, these products and services have been <br /> produced by staff and selected outside professional organizations. <br /> Beginning in the first quarter of 2002, NMMA will restructure its internal and external <br /> communication system. An internal newsletter will be distributed by both e-mail and fax(copies <br /> can be sent via the mail for those Board members that prefer it). This internal communication <br /> piece will be distributed periodically as needed. Last year's Association newsletter'Community <br /> Resource'will be redesigned and published so as to function as an external communication <br /> piece with its Community Partners, elected officials, and other community thought leaders. This <br /> newsletter will be distributed at least quarterly. The redesigned newsletter will focus on <br /> communicating background information on topics such as economic development and <br /> redevelopment, status of key transportation and transit projects, legislative matters, municipal <br /> operations, and other matters of interest or concern to the Association and the broader North <br /> Metro area. The newsletter will be accessible both in hard copy and through the Internet. <br /> Web Site <br /> In 2002 NMMA will unveil its own web-site. This site will re-establish the ability to both <br /> communicate internally-with member to member privately, as well as have a site where the <br /> public can access the Association's work. <br /> Publications <br /> In 2002 NMMA will prepare background publications showing cost of municipal services and <br /> develop a marketing plan to place this information strategically in the marketplace so the <br /> general public and key decision makers become better acquainted with details of municipal <br /> services and their respective costs. Local newspapers, cable television and community <br /> newsletters will be targeted for inclusion of these background publications. <br /> Board Membership Expansion <br /> Over the years NMMA has worked with and supported various area school district proposals. <br /> School district leadership, however, was never formally invited to become full participants in the <br /> Association's functions or work plans. Staff recommends that local school superintendents be <br /> invited to become full participants at the NMMA Board level. <br /> NMMA's Community Partners program has grown during 2000 and through the first nine months <br /> of 2001. NMMA should expand its Community Partner program and enlist 200 business <br /> members by December 2004. Not only will this enhance NMMA's financial capacity, it will also <br /> build a broader base of activists in the community to support NMMA's mission. <br /> Going forward Community Partners will be invited to meet bi-annually with NMMA Board <br /> members to discuss North Metro area issues such as transportation and transit projects and <br /> planning, housing strategies, economic development and redevelopment activities, and <br /> legislative matters. Community Partners will be invited to assist NMMA on specific task force <br /> assignments arising periodically such as tax reform matters, legislative proposals, transportation <br /> projects, etc. The opportunity is to develop a working partnership with the business community <br /> so that NMMA and the business community speak with a single voice on North Metro area <br /> issues. <br /> 8 <br />