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JUN. (.eW04 1;001.11'1 LLKUY bIUMD 11U.coo r.G/11 <br /> A ■ <br /> Cost <br /> ) 'V signselection sign Readershilp <br /> There are a number of important factQm to consider when selecting the right McKay system for any <br /> application. First is the character size required to provide quality visibility readership. R general rule <br /> for estimating character height is 1 inch of character height for every 50 feet of viewing distance. <br /> The distance that the sign is set back from the road must be taken into account as well as the dis- <br /> tance the sign is mounted above the ground. Another factor is the message length that can be used <br /> most effectively based on the character size (height) and the speed of the traffic going by. The fol- <br /> lowing chart gives some standards to go by: <br /> CHARACTER. READING TRAFFIC SPEED In Miles Per Hour <br /> HEIGHT DISTANCE 20 MPH 130 MPH 140 MPH I &0 MPH 160 MPH <br /> (inches) ('Peet) maximum time exposed to message cantor copy (seconds) <br /> 6 300 12 8 .6 s 4 <br /> 8 400 14 9 7 6 5 <br /> 10 500 is 11 8 7 6 <br /> 13 650 22 i5 11 9 8 <br /> 18 900 32 22 16 13 11 <br /> 36 1800 64 44 32 126 22 <br /> For example, a system using an B"high character in a 30 mph speed zone has a maximum time of Dina seconds to deliver <br /> its message to moving road traffic, All messages should feature short, quicl<-timed headline copy to assure the maximum <br /> visual impact and viewer retention. NOTE; McKay message centers feature 16-25 display motions depending on the soft- <br /> ware. The slowest and least effective display motion is continual travel from right to left. <br /> Anni4al Electrical Operating Cost Comparisons <br /> McKaybata <br /> *Character Size; 4" 6" 8^ 10" 13" I8° 5"- 12'1.18" 27•24" 18„•30° <br /> Lamp Watts e;1 0.27 1 0.31 0.365 1 0,41 0.475 1.1 3 1 5 1 17 15 <br /> Raw Columns Total <br /> Lamps- <br /> One Line 7 64 896 $49 $57 *67 $75 $87 1201 $706 $1,177 $2,826 $3,532 $5,887 <br /> 7 BO 1120 $62 $71 $84 $94 $109 $252 $883 $1,472 $3,532 $4,415 $7,358 <br /> 7 96 1344 X74 $85 $100 $113 $130 $302 $1,000 $1,766 $4,238 $5,298 $8,830 <br /> 7 112 1568 $67 $99 $117 $131 $152 $353 $1,236 $21060 $4,945 $6,181 $10,302 <br /> 7 12B 1792 $99 $114 $134 $150 $174 $403 $1,413 $2,355 $5,651 $7,064 1 $11,773 <br /> Two ones 16 64 2048 $113 1130 $152 $172 $199 $460 $1,615 $2,691 $6,459 $8,073 $13,455 <br /> 16 80 2560 $141 $1152 $191 $215 $249 $576 $2,019 $3,304 $8,073 $10,092 110,819 <br /> 16 96 3072 $170 1195 $229 $257 $298 $691 $2,422 14,037 $9,608 $12,110 $20,183 <br /> 16 112 3864 $198 $227 $267 $300 $348 5806 $2,B26 14,709 $11,303 $14,120 $23,547 <br /> 16 128 4096 1226 $260 $306 $343 1 $398 $921 $3,229 45,382 $12,917 $16,146 $26,911 <br /> Three Lines 24 64 3072 $170 $19S $229 $757 $298 $691 $2,422 $4,037 59,688 $12,110 $20,183 <br /> 24 60 31940 $212 $243 $286 $BU $373 $063 $3,027 $5,046 $12,110 $15,137 $25,229 <br /> 24 96 4608 $254 *292 $344 $386 $447 $1,035 $3,633 $6,055 $14,532 $18,165 $30,275 <br /> 24 112 5376 $297 $341 $401 $451 $522 $1,209 $4,238 $7,064 $16,954 X21,192 $35,320 <br /> 24 t28 6144 x,339 1 $389 $458 1 $515 $597 $1,381 $4,044 $6,073 $19,376 $24,220 $40,366 <br /> Fopr Lines 32 64 4096 $226 $260 $3Q6 $343 $398 $921 $3,229 $5,382 $12,917 $16,146 $26,911 <br /> 32 BO 5120 X283 $324 $382 $429 $497 $1,151 $4,037 $6,726 $16,146 $20,1113 $33,639 <br /> 32 96 6144 $339 $389 $458 1515 $597 $1,381 $4,1344 $8,073 $19,376 $24,220 $40,366 <br /> 32 112 7166 $396 $454 535 $6Q1 $696 11,612 $5,651 $9,419 �2 ,6q5 $26,256 x}7,094 <br /> 32 128 8192 $452 $519 1 $611 VS7 1 $795 $1,842 $6,459 $10,754 $25,034 32,293 $53,821 <br /> Comparisons t=l an do4 ple faced sVsmms,Me✓5aae wnenk of 40Wa on,opanted 365 days per Year.Please noto:1ntmndescent lamp 5Y.%- 5 require service M replace Palled lamps. <br /> *Each manufhckurer uses different size lamps for each character size. QIaMcwr heights shown are typical. <br />