PL PACKET 04051989 - Laserfiche WebLink

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1 Mr. Disanto told Commissioner Werenicz that he expected some tenant 2 resistance to the uniform signage at the outset, but if experience with • 3 other centers hold true to form, he really didn't envision a lot of 4 temporary signs remaining up on the fascia once that "new look" is 5 complete. He perceived those store owners who are 'at first reluctant 6 would eventually feel out of place with signage less attractive than 7 their neighbors. The center spokesman said he knew all those tenants 8 recognized the value of good signage and would think they would want to 9 "jump on the band wagon" as soon as their neighbors but conceded that 10 might not be true of every one of them. He said he could make no 11 promises that compliance would come easily. Mr. Disanto indicated the 12 bulk rate would be offered to each tenant to order signage from the 13 Dallas sign company but each would be given the option of contracting 14 for his own sign as long as it conformed to the specifications for 15 lettering and fit on the anchor bolts on the fascia. He also indicated 16 the Eberhardt people would be "out in full force" after final approval 17 to inform the existing tenants that the Commission had given preliminary 18 approval to the concept and if final approval by the Council follows, 19 uniform signage would be enforced come April . Mr. Johnson indicated 20 he had held a first meeting to present the plan to at least 90% of the 21 tenants and the second meeting would just reconfirm that the sign plan 22 is going into effect and to work out specific lettering for each store. 23 When Commissioner Werenicz asked for guidance related to what he 24 perceived would be a reasonable time limit for getting the temporary 25 removed, Mr. DiSanto said he thought the tenants should at least be 26 allowed three or four months after April to make up their minds because • 27 he perceived many of the merchants they would be dealing with might not 28 be in a financial position to put up the new signage right away and it 29 might not be fair to force them to comply any sooner. 30 No one present responded to the Chair's invitation to speak either pro 31 or con related to the variance and he closed the hearing at 9:00 P.M. 32 Motion by Franzese, seconded by Madden to recommend the City Council 33 grant a variance from the City's Sign Ordinance to the Eberhardt Co. 34 on behalf of the St. Anthony Shopping Center for a 6 foot, 6 inch by 6 35 foot, 1 inch (total 39.6 square foot) tenant directory sign to be 36 mounted on the northwest wall of the former Brown Photo location facing 37 Kenzie Terrace as shown in the drawing in the Planning Commission's 38 January 17, 1989 agenda packet. 39 Included in the variance would be: 40 1. The allowance of the new 260 foot pylon sign for the center also 41 included in the agenda packet which would be 40 square feet below the 42. maximum allowed size, and 43 2. Signage criteria for the center tenants which will be used in 44 conjunction with -the new sign band for buildings which would allow 45 only individual lettering and has limits on the size and number of 46 signs. • 10