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City Council Regular Meeting Minutes 09 March 23, 2004 Page 9 1 Mr. Larson cited the Liquor Operations' Mission Statement: "Our goal is to control the sale of 2 beverage alcohol to minors and intoxicated persons while simultaneously generating revenue for 3 the community, in accordance with City, State and County liquor laws and ordinances." 4 5 Mr. Larson indicated the overall Liquor Operation sales for 2003 were$4,198,930, with an 6 unaudited net profit of$172,000, taking into consideration that all the debt service remaining in 7 the Liquor Operation was assumed by Store#2. He explained there was an overall decrease in 8 sales of$885,795 caused by the closing of Store#1 and the Stonehouse Bar and Grill. He 9 indicated $125,000 of the profits was transferred to the general fund and $28,000 was transferred 10 to capital equipment purchases. 11 12 Mr. Larson noted some of the 2003 activities of the Liquor Operations were as follows: 13 launched a web site for the liquor stores, renamed the liquor stores "St. Anthony Village Wine 14 and Spirits,"participated in the St. Anthony Chamber of Commerce Golf Tournament, increased 15 wine selection, held additional wine tasting events and increased beer selection with emphasis on 16 imported and specialty beers. 17 18 Mr. Larson indicated the City's Liquor Operation was the winner of the 2003 Lillie Newspaper's 19 Reader's Choice Awards for Best Beer Selection. He added it also successfully passed all of the 20 alcohol and tobacco compliance checks performed by the Police Department. 21 22 Mr. Larson provided a breakdown of Liquor-Operation sales by stores and products. He noted 23 the Liquor Operations had serviced approximately 206,000 customers during 2003. 24 25 Mr. Larson also presented an eight-year net profit history, noting the City had realized over$1.4 26 million in net profits over the last eight years. He explained those net profits had been 27 transferred to the following City enterprises: general fund, capital equipment purchases, Central 28 Park projects, Skateboard Park project, the offset of LGA cuts and improvements to the Liquor 29 Operations. 30 31 Mr. Larson stated the following projects were planned for 2004: complete construction of off- 32 sale store at 2700 Highway 88,begin construction of new off-sale store at Silver Lake Village, 33 relocate current store to new location when construction is completed and expand the web site 34 capabilities. He noted the web site address was the following: 35 36 www.stanthonyyillagewineandspirits.com 37 38 Mr. Larson indicated the following items could be found on the web site: construction progress, 39 monthly specials, coupons, product list, new products, list of events, sign-up for Wine Club, 40 party planning and an on-line customer survey. 41 42 Mr. Larson presented a drawing of proposed Store#1 and indicated the following features would 43 be available: remodeled cooler; expanded cold and warm beer selection; expanded wine 44 selection; clean, bright and smoke-free environment; a product tasting area; increased parking. 45