PL AGENDA 04191988 (2) - Laserfiche WebLink

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The drawing of the light fixture with which the pro- posed sign would be lit from above had been distributed 3 to the Commissioners at the start of the hearing. 4 Staff report: Mr. Childs' April 15th memorandum advising that the 5 center already had its one allowed freestanding sign 6 and each store had at least one, sometimes two identi- 7 fication signs, including the Fun Center, painted on 8 the same building as the proposed sign. 9 David Bergstrom, the center manager and his assistant, Ron Johnson, 10 were present to discuss the Eberhardt request. Mr. Bergstrom 11 acknowledged the rather passive role in management of the center . the 12 owners had taken in the past but said he perceived that had been 13 drastically changed when a new person in New York, Joe DiSanto, came on 14 board last August. Since his arrival, the center had spent $72 ,000 for 15 painting and installation of awnings in the center and Mr. Bergstrom 16 said $36 , 000 in parking lot improvements had been started just that 17 day. 18 The center manager indicated another $35, 000 in improvements had been 19 tentatively planned this year towards continuous improvements of the 20 center. Mr. Bergstrom said the owners were no longer looking at 1 selling the center to another developer because Joe DiSanto considered it to be a good center, had good possibilities , and he wanted to put money into it. f,24 The Eberhardt representatives told the Commissioners: 2'5 *the proposed sign was intended to highlight the Kenzie Terrace 26 entrance and thereby increase the traffic and business for the 27 center merchants; 28 *the $5 , 000 sign project would not be a profit making, project 29 for the center because after "a less than enthusiastic response 30 from the tenants" , the decision had been made for the owners to 31 assume $50. 00 of each panel' s cost at the same time they would 32 be paying for framing, installation, etc. of the whole sign; 33 *they would like to be able to promise there would be uniform 34 signage for the entire center by the end of the year but that 35 was not possible at this time; however, 36 *the property owners were in the process of financing other 37 property they owned in Dallas, Texas and hoped to over- 38 finance it by $100 ,000 which they could use to erect uniform 39 signage at the center; 40 *the bids for that signage had come in between $90 ,000 and $120 , 000 depending on the size of the lettering; 16 !i