PL AGENDA 04191988 (2) - Laserfiche WebLink

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*the photos of the two types of signs being considered which they presented included a new concept to Minnesota, a lighted canopy �l 3� type of signage. 4 Commissioners Indicate Need for Major Sign Plan 5 Mr. Bergstrom told the Commissioners all the new center leases are 6 being written with uniform sign requirements. Commissioner Madden told 7 him he would be a lot more comfortable hearing that was what the 8 center was going to do right now and not by the end of the year and 9 farther down the line. He indicated he personally took a dim view of 10 approving the sign proposed that evening without a major signage plan 11 for the center. 12 Mr. Bergstrom said he knew the owners would be happy to discuss a 13 program whereby the City might subsidize the cost of the signage but 14 right now the property could not support a full signage program. 15 However, he considered the proposed sign as , the first step towards 16 improving the property. He did not think holding off on the first 17 step would improve chances of the secondary or third step towards that 18 improvement. 19 The Chair reminded the two managers of the commitment the owners had made the Dairy Queen owner, which had prompted him -to reconstruct his building in accordance with what was supposed to be a model prototype building front .of improvements the owner was going to make in the center. Mr. Bergstrom said he and hit assistants ' tenure with this x'24 project- was relatively short and so they didn' t know a lot about the 25 history of the property. However, they doubted the existence of a 26 written commitment in that case. 27 Mr. Bergstrom said he perceived there was a need for identification of 28 the stores on Kenzie Terrace because only the back of the stores could 29 be seen from that street. He insisted the sign could attract more 30 customers to the center by telling those who drive by what is available 31 to them in the stores. Commissioner Werenicz indicated his experience 32with driving by a similar center sign had been that he had been 33 barely able to read the name of one store before passing by. He 34 thought this would be an extremely difficult sign to read and he 35 requested whether it would attract any new clientele to the center on 36 a drive-by basis. The applicant agreed that a driver could never read 37 all 26 names but he thought they would catch at least 5 or 6 which 38 might create enough interest to induce them to pull into the center. 39 Mr. Bergstrom indicated the Fun Center sign on the wall would be 40 removed when this new sign was erected. Commissioner Madden pointed 41 out that there was already a pretty good sized "Space Available" sign 42 on the same wall. The general apathetic attitude of the merchants was pointed to as one of the main reasons there had been no response to the sign promotion, � ' 17