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-3� saying he had been out of town that evening. He said the application • which. had not been signed., would , be. submitted by the sign installers , Leroy Signs , Inc. , and not his company because. they are not licensed to install such a- sign in the City and the manner- in which that sign company had answered questions dealing. with conditions under which a variance. could be granted, had not reflected the true intent of American Sign. Mr. Shannon reiterated that he perceives what could be considered double negatives in these questions might have led the installer to answer questions No. 1 and 3 erroneously. in the negative . Mr. Shannon told the Commission members the "24 hour teller" message TCF requests be added to the .existing sign has become the banking symbol for the bank, replacing the eagle on the panel on other TCF signs , which had been eliminated to cut down the size of the existing St. Anthony sign when it was approved In .1977 or 1978. With the advent of the electronic banking, the banking industry has changed drastically, Mr. Shannon said, and the entire industry finds it necessary to, market a .whole new product and made the public . aware of the different services whichare now being offered. He added that the. St. Anthony TCF sign is one of the smallest of all the 57 signs the bank has in the metro- politan area and it and one -other sign are the only ones not carrying the new symbol. Chair Makowske indicated she still did not see why this application could be considered "unique to .that parcel and not applicable to other property within the same land use classification" to which Mr. Shannon • replied he perceives the bank is located on a very heavy traffic road- way and across from a large shopping center and this type of business seems . to fall within a category of its own. The sign company repre- sentative indicated he doesn' t believe either the size or aesthetics of the .proposed sign would be' out of line for that area and reiterated that he sees both the sign and the addition as providing a service to the community . Commissioner Bowerman responded to this by saying since electronic tellers are now commonly found in. a variety of business .establishments , and 24 hour machines are being installed all over the United States , TCF 's cash- machines could not be considered unique . He also questioned whether other stores and banks which offer the same services in the City might come to believe they should be permitted the same typeof signage. However, in spite of this , the Commissioner indicated he would favor granting this, particular request, perceiving that the addition of twelve square feet of tasteful signage would not be a detriment to the neighborhood, even if the height had to be increased to accommd.date the message, and that refusing to permit the bank to advertise their new electronic services might create a hardship for them when all other banking institutions all around them are permitted to advertise in this manner. Commissioner Wagner said he also recognized the community service the • bank provides and believes that as well as the fact that the existing sign is aesthetically pleasing should be weighed into any consideration.