PL PACKET 12111984 - Laserfiche WebLink

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Ar v r -4- Mr. 'Johnson reiterated the major recommendations made i:n his 'October 8th memorandum, specifically as they applied to landscaping, lighting 'and.'signing of the peri- meter boundary streets .to create an awareness and .upgrade the overall image of St. Anthony. Phase I would involve the preliminary "entrances to the community, i .e. , the areas near the juncture of Highway 88 and 'St. Anthony Boulevard; the roadways on the south connecting Stinson Boulevard with Silver Lake Road, Lowry Avenue, and Kenzie Terrace; and the northern entrance on Silver Lake Road past Apache Plaza, from Silver Lane to 37th Avenue N.E. Phase II, Mr. Johnson said, would include improvements in landscaping and lighting for the parks and ground lighting of the walking path along Silver Lake Road up to 37th Avenue N.E. , as well as similar treatment for minor entrances such as the junctures of Stinson Boulevard and Highcrest Road with 37th; 33rd Avenue N.E. with Old Highway 8, and the Roseville boundary access past Gross Golf Course. The Physical Improvement Chairman reported Dennis Cavanaugh, President of C. G. Rein, had indicated his own plans for Apache would fit well with those proposed by the Task Force. There was general Council concurrence with Mr. Johnson 's suggestion that landscaping should include ground cover which would be almost maintenance-free and designed to hide litter as well , and that the ground lighting fixtures should be vandal proof. All improvements would require review by the Public Works Director, and the state and counties, where involved. Mr. Johnson gave his group's recommendations for signage which would incorporate the proposed logo changing the identification of the community back to "St. Anthony • Village", in accordance with a recent poll of the residents and businesses, and he was given assurance that title would be used in all future references with the exception of official documents where the state had mandated designation of "City". The rough concept of the logo and signs had been included in the agenda packet and Mr. Johnson told Steve Yurick, who was waiting for the H.R.A. meeting which followed the Council meeting that evening, that the Kenzington brochure logo developed by his firm had inspired the new logo for St. Anthony. The estimated costs for the logo graphics and landscape architect 's preliminary proposal had been attached to the Task Force recommendations and Mr. Johnson estimated the preliminary planning for Phase I would be at least $1 ,600, of which Mr. Childs said $271 could come from a donation from the St. Anthony Jaycees towards the marketing efforts. Mr. Wagner indicated the goal of his group was to develop materials and presenta- tions which would better educate and inform major businesses in the area, as well , as prospective residents and businesses, and the realtors who sell in the City, about the attributes of St. Anthony and its school system. The effort would also be directed to encourage middle management families to move to St. Anthony and make a contribution towards its betterment. The Task Force would help other organizations like the League of Women Voters and St. Anthony Chamber of Commerce to update existing materials, with limited advertising sought to help defray the cost of the brochures, etc. The expertise of a resident who works for WCCO would be requested for upgrading the City's existing slide and script presentations, according to Mr. Wagner, who had no firm figures for the costs of these promotions at that time. Motion by Councilman Ranallo and seconded by Councilman Enrooth to follow the City Manager' s recommendation that a basic budget of $2,000 be established as the City's share of the initial planning costs for the City/School Marketing Committee activities with the funds to be paid from Revenue Sharing Reserves.