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1 ) The proposed tenant directory is of low profile construction and <br /> will be attached to the building . It will be composed of the same <br /> material and will be of similar lettering as proposed under the new <br /> sign criteria for the center . Therefore , it poses no detriment to <br /> the welfare of the public and it will not injure other property in <br /> the neighborhood. <br /> 2 ) As explained when we originally proposed the tenant directory, <br /> there are a number of cars which pass the northwestern entrance of <br /> the center . Since the merchants are not allowed signage at the <br /> rear of the buildings , the directory would increase their <br /> visibility to prospective customers. Effective signage is probably <br /> the best advertising source for merchants in strip malls . It is <br /> our belief, those merchants listed on the directory would benefit <br /> and the increased traffic into the center would spread to other <br /> merchants . <br /> 3 ) Unlike Apache Plaza,— the St. Anthony Shopping Center has two <br /> major roadways ; one running in front. of and one benind the center. <br /> As noted above , a number of cars pass by and enter the center from <br /> Kenzie Terrace . With the continued development along Kenzie <br /> Terrace , more and more vehicles will be using this roadway. The <br /> directory will define and enhance the appearance of this entrance.. <br /> The shopping center will then have suitable signage from both New <br /> Brighton Blvd. and Kenzie Terrace . <br />