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Planning Commission Regular Meeting Minutes May 18, 2010 Page 2 1 Assistant City Manager Moore-Sykes presented background information and staff's analysis on 2 the proposed PUD Amendment for Sign Plan for Silver Lake Village. Assistant City Manager 3 Moore-Sykes provided an overview of the following findings on the proposed PUD Amendment: 4 1. The Cub sign expansion is within the parameters as established by the original sign plan 5 in the Developer's PUD Agreement. The proposed addition to the Cub sign increases the 6 height of the sign to 26 feet, well within the maximum height of 31 feet as stipulated at 8. 7 Signs, a. Cub Pylon,page 21. 8 2. The number of new ground signs is to be reduced to two (2); one sign is proposed to be 9 located at the southeast corner of the Walmart site along the west side of Silver Lake 10 Road at 3800 Silver Lake Road; and the other sign is to be located on the south side of 11 391" Avenue, on the NW corner of 3810 Silver Lake Road, the Freedom Gas Station site. 12 The initial proposal discussed at the Concept Review, April 20, 2010, showed three (3) 13 new ground signs. 14 3. The existing ground sign located north of 39`" Avenue, west side of Silver Lake Road at 15 3900 Silver Lake Road is to be modified to allow for an increase in the number of tenant 16 signs. 17 4. No proposals for modifications are planned or submitted for the currently existing 18 Walmart sign or the entrance signs at 39'h Avenue and Silver Lake Road. 19 20 Mr. Dale Wenkus, Vice President of Architecture with Doran Companies, addressed the 21 Planning Commission and stated Silver Lake Village has been at this location for five years and 22 is still not fully occupied. Tenants at the Center asked about opportunities for additional signage 23 on Silver Lake Road. Doran Companies feels the ability to offer additional signage would be 24 advantageous in trying to get the Center to 100%occupancy. 25 26 Ms. Brenda Thomas,Vice President of Property Management with Doran Companies, addressed 27 the Planning Commission and stated there is currently a 14.44% vacancy rate at the Center. The 28 number one goal for retail is to maximize the signage. When this project was built the number of 29 smaller tenants was not taken into consideration. She reported on the number of tenants without 30 signage and stated that the tenants included on the entry monument do not really have Silver 31 Lake Road visibility. 32 33 Mr. Wenkus and Ms. Thomas presented Photoshop examples of the requested signage. 34 35 Mr. Ron Hansen, 3220 Belden Drive, addressed the Planning Commission and stated he is a 36 marketing consultant,but he also does not like signs. He pointed out that St. Anthony is a 37 walkable city. He asked questions of Ms. Thomas regarding the potential number of additional 38 tenants at the Center and expressed concern with the potential number of signs at the Center in 39 the future. Mr. Hansen stated his position that the Silver Lake Village development is cluttered 40 and distracting. He stated the shopping Centers at Maple Grove, Rosedale and Northtown do not 41 have signs identifying the tenants and suggested possibly utilizing a sandwich board sign. He 42 indicated that an individual he brought through the Center suggested a sign that includes a layout 43 of the Center like those used in shopping malls. Mr. Hansen stated his position that people do 44 not notice directional signs. He stated there are safety issues with these signs and they are 45 distracting. 46