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STAFF REPORT To: Chair and Planning Commissioners From: Kim Moore-Sykes, Assistant City Manager W,v,J Date: September 20, 2011 Subject: Comprehensive Sign Plan Update Review —St. Anthony Village Shopping Center Background. Greg Kozulla of Kozulla&Associates,is an architect working with the group of owners of the St. Anthony Shopping Center to update the look of the Center. He presented information to the Planning Commission in a concept review at the August 16th Planning Commission on the visual rejuvenation planned for the Shopping Center. Mr. Kozulla showed a proposed color rendering of what the Shopping Center might look like,which included new signs for the tenants,should they request them. The St. Anthony Village Shopping Center received approval by the City Council in 1989,with an update presented and approved in 2003. Mr. Kozulla is before the Planning Commission with a request to approve the proposed update to the information on the technical aspects of the Shopping Center's current comprehensive sign plan. The Shopping Center received approval by the City Council in 1989, and an update was presented and approved in 2003.The owners are planning to renovate the facade of the stores in the Center and will give the individual tenants the opportunity to install new signs,but as stated in the 2011 Comprehensive Sign Plan, the owners will not require the current tenants to install new signs. The tenants will be given the option of reinstalling their old signs,which will be grandfathered in until such time as they are replaced with new signs. The Updated Sign Plan for the Shopping Center includes the following changes: • Allow storefronts to have 3 SF of sign area per lineal foot of frontage with the total signage not to exceed 15% of the total wall area. • Storefronts that exceed 60 feet in length can have a maximum of sign area of 300 SF of sign area but shall not exceed 15% of the total wall frontage. • Multiple rows of signage text shall be permitted and will be calculated individually but the total SF sign area shall not exceed 3 times the total lineal tenant frontage or 15% of the total area of the wall. • Signage logos will be included when calculating the maximum sign area. • All new tenant wall signage will be single wall mounted facing the public street. Raceway color will match the color of the building background on which the raceway is mounted. Profiles,letter size,font,color,etc.,will require property owner approval in prior to submission to the City. • Color of channels and channel letter inserts and letter font shall be determined by tenant with selection open to all colors and fonts available by signage fabricators. • Channel letter size will range from 24" minimum letter size to 48" maximum letter size. • Owner shall have the option to operate lit signs,including pylon sign and future ground sign, such that there is no hourly operation restriction and will be able to operate on a 24/7 basis. • Additional wall signs will be allowed to each tenants but the maximum additional wall signage will be restricted to a maximum of 1.25 SF per lineal foot of wall frontage but not to exceed 15% of the total wall area. VAPlanning\Staff Repoits\20 i i\0920201 t Sign Pane st anthony shopping cenieri concept review stf rpt.doc092020 i i Sign Plane st anthony shopping centers concept review sit rpt.doc