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2019 Strategic Plan • St. Anthony Village, Minnesota <br /> <br /> <br />Telling the Story | 13 <br />TELLING THE STORY <br />Carolyn Marinan, Chief Public Relations Officer, and Jamie Zwilling, Chief Communications <br />Officer, both from Hennepin County, were invited to present information to the group on how <br />communications drive reputation management, strategic communication and engagement. Below <br />are highlights of the presentation: <br /> <br /> <br /> <br />SUMMARY <br />St. Anthony values transparent and effective communication and desires to share St. Anthony’s <br />stories to residents, businesses and partners. <br />Our presenters from Hennepin County reaffirmed the importance of communications and spoke <br />about how strategic planning can help strengthen the delivery of our message. <br />Some ideas for elected officials and staff to consider in the future for enhancing our strategic <br />communications: <br /> Create a comprehensive Communications Plan <br /> Recognize St. Anthony’s brand and promote it. <br /> Rely on our staff as the storytellers, they know St. Anthony in and out! <br />