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and earned a reputation for ethics and excellence. Due to <br />technological disruption, the firm needed to hire people with <br />more diverse skills and mindsets. <br />Their challenge was twofold. First, leadership needed to have a <br />frank discussion about how they needed to operate differently. <br />Second, they needed to signal to outsiders that the change was <br />genuine. Managing the shift required a sustained commitment <br />from the top to achieve the desired results. <br />A High-Per formance Culture Is a Journey, Not a <br />Destination <br />Strictly speaking, values are how an enterprise honors its mission. <br />To achieve any significant objective, capabilities must be brought <br />to bear, and some of the most crucial capabilities are the skills <br />embedded in an organization’s talent. However, while skills <br />enable an enterprise to achieve its mission, they are separate and <br />distinct from it. Values are central. <br />There is a fundamental difference between hiring people to do <br />what you want and hiring people who already want what you <br />want. The value of any particular skill is likely to degrade over <br />time. On the other hand, people who share your mission and <br />values can acquire the skills needed to achieve your shared <br />objectives. <br />What we’ve found in our work helping to develop high- <br />performing organizations is that every strategy requires specific <br />capabilities and those capabilities come with people attached. <br />Those people, in turn, come with their own needs and <br />peccadilloes, rough edges, and dreams. The art of leadership is no <br />longer merely to plan and direct action, but to inspire and <br />empower belief. <br />In today ’s disruptive marketplace, every organization needs to <br />attract, develop, and retain talent with diverse skills and <br />perspectives. The difference between success and failure will not