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  <br />be in the formulation of job descriptions and compensation <br />packages, but in the ability to articulate a higher purpose. That <br />begins with a clear sense of shared mission and values. <br />Greg Satell is an international keynote <br />speaker, adviser and bestselling author of <br />Cascades: How to Create a Movement that <br />Drives Transformational Change. His previous <br />effort, Mapping Innovation, was selected as one <br />of the best business books of 2017. You can <br />learn more about Greg on his website, <br />GregSatell.com and follow him on Twitter <br />@DigitalTonto. <br />Cathy Windschitl is Practice Director at <br />Proteus, a management consulting and <br />executive coaching firm, where she works with <br />global organizations and senior teams to <br />develop talent, accelerate transformation, and <br />drive growth.