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12 <br />Social Media Recap For 4th Quarter / 2023 <br /> <br />TERMS: <br /> <br />Engagement: Any action someone takes on your Facebook Page or one of your posts. The most common <br />examples are reactions (including likes), comments and shares, but it can also include saves, viewing a <br />video or clicking on a link. <br /> <br />Reach: The number of people who saw any content from your Page or about your Page. This metric is <br />estimated. Impressions are the number of times any content from your Page or about your Page entered a <br />person's screen. <br /> <br />Measurement: Most social media marketing experts agree that a good Facebook engagement rate <br />is between 1% and 5%. However, brands should aim for an engagement rate of at least 5%, particularly if <br />they want to establish an authentic community. <br /> <br /> <br />October – December, 2023 / Past 90 Days <br />FACEBOOK NUMBER OF <br />POSTS <br />REACH ENGAGEMENT PERCENT <br />Oct. 2023 18 6,630 616 9% <br />Nov. 2023 16 5,457 425 8% <br />Dec. 2023 16 5,497 560 10% <br />TOTAL 50 17,578 1,601* 9% <br /> <br />*Engagement is about 9% of Reach for past 90 days <br /> <br />TOP POSTS / Past 90 Days <br />POSTS REACH ENGAGEMENT PERCENT <br />Sitarz Retirement 1,651 218 13% <br />Santa on Fire Truck 1,433 137 9.5% <br />Santa Schedule / December 1,223 117 9.5% <br />Snow Plow Naming Contest 1,065 245 23% <br />Photo Contest Reminder 847 29 5% <br />Weather Reminder 816 56 7% <br />Street Santa Schedule 533 33 6% <br />Street Project Road Closure 507 41 8% <br />New Ice Rink 485 48 10% <br /> <br /> <br />