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13 <br />Website Analytics For 4th Quarter / 2023 <br /> <br />TERMS: <br />Number of Users and Sessions: Measures the number of unique visitors and total visits to the website. <br />Average Session Duration & Event Count: Showcases the average length of time users spend on the <br />website. Event Count supersedes Page Views and is the number of times a user interacts with the website <br />Unique Visitors/Percentage of Sessions: The ratio of new visitors to returning visitors to the website. <br />Engagement Rate: Engagement rates track how actively involved with your content your audience is. An <br />engaged session lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews <br />Top Queries in Site Search: The top search queries used by visitors on the website's internal search engine. <br />Top Landing Pages: The pages where users first enter the website. <br />Traffic Sources/Sessions by Channel: Number of sessions that can be attributed to different channels to <br />understand where sessions are originating: organic, social, email, and other channels or referrals. <br /> <br />October – December, 2023 / Past 90 Days <br />Number of Users & Sessions Users: 24,141; New: 23,270; <br />Total Sessions: 31,325; Events per session: 13.30 <br />Total Sessions / Avg Duration Total Events: 416,658; Event Count per User: 17.32 <br />Average Session Duration 51 seconds <br />New & Returning Users Total: 24,051, New: 23,270 <br />Engagement Rate Engaged Sessions: 13,872; Engaged Sessions per User: .58; <br />Engagement Time: 49 seconds <br />Top Queries Crime reports, jobs, police reports, cleanup day, water, snowplowing, <br />crime, enforcement, permits, police <br />Top Landing Pages Jobs, Home Page, NewsFlash, Permits & Licenses, Search, Form <br />Center, Staff Directory, Calendar, Wine & Spirits, Agenda Center <br />Traffic Sources Direct & Organic Search: 30K; Social: 655, Referrals (thru other online <br />sources, not google): 633; Unassigned: 106 <br />First User Traffic Sources Direct: 13K; Organic Search: 9.2K; Social: 460; Referral: 392 <br />