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2 <br />COMMUNICATIONSOBJECTIVES <br />OBJECTIVE –Increase opportunities to engage <br />with community, promote City services, <br />educate residents, and build trust and <br />appreciation through use of the City website, <br />social media, and print publications. <br />COMMUNICATIONSCHANNELS <br />Website: savmn.com –primary source of City information, government transparency, <br />online services & activities, job opportunities and recruitment efforts <br />VillageNotes Quarterly Newsletter –in-depth articles that promote City news, <br />initiatives, services, activities and partner organizations <br />Social Media –Facebook, Instagram, YouTube, Linked In & X for timely sharing of news, <br />updates, and alerts; and the promotion of City services, project, events and initiatives <br />Notifications & Newsflashes –inform community members about project status, <br />public works activities, event info, crime alerts and more via subscriber email / text messages <br />Electronic Sign –City event announcements, meeting notices & alerts <br />Online News & Updates –translatable, accessible, searchable news & updates <br />Print Flyers, Postcards & Mailers –targeted outreach for City projects, community <br />input and engagement, and City notices <br />COMMUNICATIONS PLAN <br />Outlines responsibilities, key objectives and audiences. <br />Includes communication tools, channels and priorities; <br />and helps guide decision-making, content messaging <br />and appropriate communication channels. <br />3 <br />4