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5 <br />•Includes publications, brochures, flyers, posters, <br />postcards and mailings <br />•Provides targeted outreach to specific audiences, <br />community members, residents and businesses <br />•Educates community on specific areas of interest <br />including City services, plans, notifications and <br />public relations <br />PRINT <br />COMMUNICATIONS 2025 <br />OBJECTIVES <br />•Communicate transparently and effectively <br />•Foster and encourage civic engagement and input <br />•Identify and reach new audiences and demographics in community <br />> Seniors <br />> English second-language speakers <br />> New residents & business <br />•Grow subscribers for notifications to receive timely information <br />•Increase use of video and graphic elements to share information and tell stories <br />•Share Council priorities and decisions <br />•Enhance social media with focused coverage of topics around sustainability, <br />code guidelines, city services, City government <br />9 <br />10