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4 <br />VILLAGENOTES <br />QUARTERLY NEWSLETTER <br />•Ongoing enhancements including updated content, fresh layout, section <br />headers and icons, consistent branding and improved graphics <br />•Improved visual interest throughout newsletter including dynamic, <br />attention-getting home page and stay informed section <br />•Highlights City services, news, updates <br />and initiatives including 2-page <br />section for Sustainability efforts <br />Reaches every household and <br />business in Saint Anthony Village <br />quarterly: January, April, July, October. <br />•Share local news, events and initiatives, and provide <br />updates in real time <br />•Leverage platform for recruiting employees and volunteers <br />•Educate residents, region and state on events and <br />initiatives <br />•Humanize what we do (tell our stories) <br />•Build relationships with community <br />•Expand audience and visibility within and beyond <br />immediate community <br />SOCIAL MEDIA <br />70% of American adults* say they actively use <br />Facebook and 74% of those users visit the site <br />daily. Chances are a vast majority of our <br />community are active on social media making it an <br />important and convenient community engagement <br />channel.(Pew Research) <br />2024 SNAPSHOT / FACEBOOK <br />City increased reach by 27% with a total of 38K views; <br />SAPD had a reach of 153K; SAFD increased reach 135.8% to 7.1K; <br />Municipal Liquor increased reach by 7% with 4.8K views. <br />7 <br />8