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Social Media Recap 2024 <br /> <br />TERMS: <br /> <br />Engagement: Any action someone takes on your Facebook Page or one of your posts. The most common examples are <br />reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link. <br />Reach: The number of people who saw any content from your Page or about your Page. This metric is estimated. <br />Impressions are the number of times any content from your Page or about your Page entered a person's screen. <br />Measurement: Most social media marketing experts agree that a good Facebook engagement rate is between 1% and <br />5%. However, brands should aim for an engagement rate of at least 5%, particularly if they want to establish an <br />authentic community. <br /> <br />January 1, 2024 – December 31, 2024 <br />Facebook Number Of Posts Reach Engagement Percent <br />January 2024 18 8598 945 11% <br />Feb. 2024 11 5067 705 14% <br />March 2024 11 6253 468 7.5% <br />April 2024 19 7409 526 7% <br />May 2024 20 6932 4033 59% <br />June 2024 17 9014 1068 12% <br />July 2024 14 3903 290 7.5% <br />August 2024 14 4227 483 11% <br />September 2024 11 3085 342 11% <br />October 2024 14 5052 523 10.5% <br />November 2024 10 2846 299 10% <br />December 2024 19 9833 875 9% <br />TOTAL 178 72,219 10,557 14.5% AVERAGE <br /> <br />TOP POSTS / By Reach: <br />1. St. Anthony is a Great Place to Work, March 12: Reached 3.9K <br />2. Warming Houses & Rinks are Closed, Jan. 26: Reached 2.4K <br />3. SAFD Taps Mattie Jaros, Deputy Chief, May 2: Reached 2K <br />4. City Council Hold Joint Workshop, Feb. 5: Reached 1.9K <br />5. Snowplows are Out, Dec. 19: Reached 1.6K <br /> <br />Total Views: 38.1K; <br />Reach: 13.6K (up 27%); <br />Visits: 10.6K (up 51%); <br />Interactions: 2.2K (up 17.8%)