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Website Analytics 2024 <br /> <br />TERMS: <br />Number of Users and Sessions: Measures the number of unique visitors and total visits to the website. <br />Average Session Duration & Event Count: Showcases the average length of time users spend on the website. Event <br />Count supersedes Page Views and is the number of times a user interacts with the website <br />Unique Visitors/Percentage of Sessions: The ratio of new visitors to returning visitors to the website. <br />Engagement Rate: Engagement rates track how actively involved with your content your audience is. An engaged session <br />lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews <br />Top Landing Pages: The pages where users first enter the website. <br />Traffic Sources/Sessions by Channel: Number of sessions that can be attributed to different channels to understand <br />where sessions originate – organic, social, email, and other channels or referrals. <br /> <br />January 1, 2024 – December 31, 2024 <br />Number of Users & Sessions Users: 100,538; New Users: 98,723 <br />Total Sessions Total Events: 1.3M; Event Count per User: 12.53 <br />EXAMPLES: <br />1. mid-June during water issue – expected event count was 23K; actual event count <br />was 58K as users were seeking information <br />2. December 8 – 14 during busy holiday season sessions increased to 36K; typical <br />is about 21K <br />Average Session Duration 55 seconds <br />New & Returning Users Total: 100,538, Returning Users: 12,663 <br />Engagement Rate Engaged Sessions: 256K; Avg Engagement Time: 55 seconds <br />Top Landing Pages Jobs, Home Page, NewsFlash, Permits & Licenses, Wine & Spirits, SAPD, Garbage <br />& Recycling <br />Traffic Sources Direct & Organic Search: 96.5K; Social: 1.5K, Referrals (thru other online sources, <br />not google): 2.3K; Unassigned: 214 <br />First Time User Traffic Sources Direct: 58K; Organic Search: 37K; Social: 1.4K; Referral: 2.3K