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3/5/2025 <br />10 <br />•MN young adult nonsmokers who receive <br />tobacco coupons are twice as likely to <br />become smokers. <br />Sources: <br />Choi & Forster (2014). Frequency and Characteristics Associated with Exposure to Tobacco Direct Mail <br />Marketing and Its Prospective Effect on Smoking Behaviors among Young Adults from the US Midwest. <br />American Journal of Public Health; 104(11), 2179-2183. <br />White, et al. (2006). Cigarette promotional offers: Who takes advantage? Am J Prev Med; 30(3):225– <br />231. <br />ARE COUPONS EFFECTIVE? <br />•A third of adult smokers use tobacco <br />coupons or discounts every time they see <br />one. <br />HOW DO DISCOUNTS IMPACT USE? <br />●Coupons help young smokers become addicted <br />and keep heavy smokers addicted <br />●Coupons undermine current users of cigarettes <br />quit attempts <br />Sources: <br />Henriksen, et al. (2012). DOI: 10.1093/ntr/ntrl22, Choi, et all. (2012). DOI: 10.1093/ntr/ntr300 <br />Choi, K. & Forster, J. Tobacco Direct Mail Marketing: Frequency, Content, and Prospective Effect on Smoking Behaviors of Young Adults. <br />28