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3/5/2025 <br />12 <br />HOW DO DISCOUNTS IMPACT USE? <br />●For every 10% increase in the price of cigarettes, <br />adult smoking decreases by 3-5% and youth <br />smoking decreases by 6-7% <br />Sources: <br />Henriksen, et al. (2012). DOI: 10.1093/ntr/ntrl22, Choi, et all. (2012). DOI: 10.1093/ntr/ntr300 <br />Choi, K. & Forster, J. Tobacco Direct Mail Marketing: Frequency, Content, and Prospective Effect on Smoking Behaviors of Young Adults. <br />WHAT ABOUT PRICE? <br />●Minimum prices should be set high enough to <br />discourage youth and others who have never <br />used tobacco or nicotine from starting and to <br />encourage people who currently use commercial <br />tobacco to reduce their use or quit.⁵ <br />Sources: <br />Henriksen, et al. (2012). DOI: 10.1093/ntr/ntrl22, Choi, et all. (2012). DOI: 10.1093/ntr/ntr300 <br />Choi, K. & Forster, J. Tobacco Direct Mail Marketing: Frequency, Content, and Prospective Effect on Smoking Behaviors of Young Adults. <br />30