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April 8, 2025 <br />Page 2 <br /> <br />East: Single Family Residential / Zoned: R-1 <br />South: Single Family Residential / Zoned: R-1 <br />West: Single Family Residential / Zoned: R-1 <br />Deadline for Agency Action: Complete Application Date: 02-27-2025 <br />60 Days: 04-28-2025 <br />Letter Sent: No <br />120 Days: 06-27-2025 <br />ANALYSIS <br />1. Background <br />The applicant proposes to upgrade their current ground sign at the subject property along Belden <br />Drive between 33rd Avenue NE and Hilldale Avenue: <br />The new sign would be located in the existing structure and base, but would replace the current <br />changeable copy message area with the digital display. No external dimensions would change. <br />The Dynamic Display will be 12 square feet (6 feet wide by 2 feet high), which is significantly less <br />than 35% of the total allowable 150 square feet in the ROS District. The total sign display area, <br />including both the digital and non-digital surface, appears to be less than 20 square feet, well within <br />the allowance of 34 square feet for ground signs. <br />2. Dynamic Displays for institutional (or “quasi-public”) uses in the R-1 District are further subject to <br />these additional requirements: <br />• Percentage of allowable sign area for district: 35% <br />• Minimum duration of continuous image: 8 Seconds <br />• Transitions: Image changes must be instantaneous, without special effects or gradual <br />transitions <br />• Messages: Must be complete with each image, not continuing in context or intent to the <br />next images <br />• Color: Must be monochromatic against a solid black background